AMD, Intel & nVidia Go OpenGL

AMD, Intel and Nvidia teamed up to tout the advantages of the OpenGL multi-platform application programming interface (API) at this year’s Game Developers Conference (GDC).

Sharing a stage at the event in San Francisco, the three major chip designers explained how, with a little tuning, OpenGL can offer developers between seven and 15 times better performance as opposed to the more widely recognised increases of 1.3 times.

AMD manager of software development Graham Sellers, Intel graphics software engineer Tim Foley and Nvidia OpenGL engineer Cass Everitt and senior software engineer John McDonald presented their OpenGL techniques on real-world devices to demonstrate how these techniques are suitable for use across multiple platforms.

During the presentation, Intel’s Foley talked up three techniques that can help OpenGL increase performance and reduce driver overhead: persistent-mapped buffers for faster streaming of dynamic geometry, integrating Multidrawindirect (MDI) for faster submission of many draw calls, and packing 2D textures into arrays, so texture changes no longer break batches.

They also mentioned during their presentation that with proper implementations of these high-level OpenGL techniques, driver overhead could be reduced to almost zero. This is something that Nvidia’s software engineers have already claimed is impossible with Direct3D and only possible with OpenGL (see video below).

Nvidia’s VP of game content and technology, Ashu Rege, blogged his account of the GDC joint session on the Nvidia blog.

“The techniques presented apply to all major vendors and are suitable for use across multiple platforms,” Rege wrote.

“OpenGL can cut through the driver overhead that has been a frustrating reality for game developers since the beginning of the PC game industry. On desktop systems, driver overhead can decrease frame rate. On mobile devices, however, driver overhead is even more insidious, robbing both battery life and frame rate.”

The slides from the talk, entitled Approaching Zero Driver Overhead, are embedded below.

At the Game Developers Conference (GDC), Microsoft also unveiled the latest version of its graphics API, Directx 12, with Direct3D 12 for more efficient gaming.

Showing off the new Directx 12 API during a demo of Xbox One racing game Forza 5 running on a PC with an Nvidia Geforce Titan Black graphics card, Microsoft said Directx 12 gives applications the ability to directly manage resources to perform synchronisation. As a result, developers of advanced applications can control the GPU to develop games that run more efficiently.

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Cisco Goes To The Cloud

Cisco Systems Inc will offer cloud computing services, pledging to spend $1 billion over the next two years to make a foray into a market currently dominated by the world’s biggest online retailer Amazon.com Inc, the Wall Street Journal reported.

Cisco said it will spend the amount to build data centers to help run the new service called Cisco Cloud Services, the Journal reported.

Cisco, which mainly deals in networking hardware, wants to take advantage of companies’ desire to rent computing services rather than buying and maintaining their own machines.

Enterprise hardware spending is dwindling across the globe as companies cope with shrinking budgets, slowing or uncertain economies and a fundamental migration to cloud computing, which reduces demand for equipment by outsourcing data management and computing needs.

“Everybody is realizing the cloud can be a vehicle for achieving better economics (and) lower cost,” the Journal quoted Rob Lloyd, Cisco’s president of development and sales as saying.

“It does not mean that we’re embarking on a strategy to go head-to-head with Amazon.”

Microsoft Corp last year said it was cutting prices for hosting and processing customers’ online data in an aggressive challenge to Amazon’s lead in the growing business of cloud computing.

Cisco could not be immediately reached for comment by Reuters outside regular U.S.business hours.

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Scientist Develop Anti-Faking PC

Scientists have developed a computer system with sophisticated pattern recognition abilities that performed more impressively than humans in differentiating between people experiencing genuine pain and people who were just pretending.

In a study published in the journal Current Biology, human subjects did no better than chance – about 50 percent – in correctly judging if a person was feigning pain after seeing videos in which some people were and some were not.

The computer was right 85 percent of the time. Why? The researchers say its pattern-recognition abilities successfully spotted distinctive aspects of facial expressions, particularly involving mouth movements, that people generally missed.

“We all know that computers are good at logic processes and they’ve long out-performed humans on things like playing chess,” said Marian Bartlett of the Institute for Neural Computation at the University of California-San Diego, one of the researchers.

“But in perceptual processes, computers lag far behind humans and have a lot of trouble with perceptual processes that humans tend to find easy, including speech recognition and visual recognition. Here’s an example of a perceptual process that the computer is able to do better than human observers,” Bartlett said in a telephone interview.

For the experiment, 25 volunteers each recorded two videos.

In the first, each of the volunteers immersed an arm in lukewarm water for a minute and were told to try to fool an expert into thinking they were in pain. In the second, the volunteers immersed an arm in a bucket of frigid ice water for a minute, a genuinely painful experience, and were given no instructions on what to do with their facial expressions.

The researchers asked 170 other volunteers to assess which people were in real discomfort and which were faking it.

After they registered a 50 percent accuracy rate, which is no better than a coin flip, the researchers gave the volunteers training in recognizing when someone was faking pain. Even after this, the volunteers managed an accuracy rate of only 55 percent.

The computer’s vision system included a video camera that took images of a person’s facial expressions and decoded them. The computer had been programmed to recognize that one kind of facial movement combinations suggested true pain and another kind suggested faked pain.

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AMD Buys Mobile Patents

China’s Lenovo is acquiring patents related to 3G and 4G technologies from U.S.-based Unwired Planet for $100 million, as the company sets about expanding with its proposed Motorola Mobility acquisition.

The 21 patent families that Lenovo is purchasing from Unwired Planet will help the Chinese company grow its smartphone and mobile business in new markets, it said Thursday.

In addition, Unwired Planet is licensing its patent portfolio to Lenovo for an unspecified number of years. The Nevada-based company develops mobile technologies in use by carriers including AT&T and Sprint. After its deal with Lenovo closes, Unwired Planet said it will have about 2,500 issued and pending international patents in its portfolio.

Although Lenovo is best known as a PC maker, the company is aiming to becoming a major vendor of mobile phones. Already, in its home market of China, Lenovo ranks as one of the biggest smartphone vendors, and has dozens of different models on the local market.

Lenovo’s mobile phone business is set to grow even larger. In January, the company announced it planned to buy Motorola Mobility from Google for $2.9 billion.

With the proposed acquisition, Lenovo’s handset business will get a foothold in the North American market. The company plans to keep the Motorola business intact, and even use the business to sell phones in its home market of China.

The Motorola deal will also help Lenovo shield itself from patent-related lawsuits that have been used to try to stymie the businesses of other handset makers. By buying Motorola, Lenovo will take ownership of more than 2,000 patent assets and also gain access to Google’s own patent portfolio.

Lenovo’s deal with Unwired Planet is expected to close in 30 days.

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AMD To Focus On China

Advanced Micro Devices has relocated its desktop chip business operations from the U.S. to the growing market of China, adding to its research lab and testing plant there.

The desktop market in China is growing at a fast pace and its shipments of desktops and laptops are equal in ratio, said Michael Silverman, an AMD spokesman, in an email. “The desktop market in China remains strong,” Silverman said.

The move of AMD’s desktop operations was first reported by technology news publication Digitimes, but the chip maker confirmed the news.

The company is also developing tailored products for users in China, Silverman said.

AMD’s move of desktop operations to China brings them closer to key customers such as Lenovo, said Dean McCarron, principal analyst at Mercury Research.

“Not that they don’t have their sales in the U.S.,” but a significant number of those PCs are made in China and then shipped internationally, McCarron said.

AMD is the world’s second-largest x86 processor maker behind Intel. Many PC makers like HP and Dell get products made in China.

Being in China also solves some desktop supply chain issues because it moves AMD closer to motherboard suppliers like Asustek and MSI, which are based in Taiwan, but get parts made in China. Chips will be shipped to customers faster and at a lower cost, which would reduce the time it takes for PCs to come to market, McCarron said.

AMD already has a plant in Suzhou, which Silverman said “represents half of our global back-end testing capacity.” AMD’s largest research and development center outside the U.S. is in Shanghai.

Some recent products released by the company have been targeted at developing countries. AMD recently starting shipping Sempron and Athlon desktop chips for the Asia-Pacific and Latin America markets, and those chips go into systems priced between $60 and $399. AMD is targeting the chips at users that typically build systems at home and shop for processors, memory and storage. The chips — built on the Jaguar microarchitecture — go into AMD’s new AM1 socket, which will be on motherboards and is designed for users to easily upgrade processors.

China is also big in gaming PCs, and remains a key market for AMD’s desktop chips, said Nathan Brookwood, principal analyst at Insight 64. “White box integrator’s play a big role in China,” he said.

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HP Unveils 3D Plan

Hewlett-Packard Co will unveil plans to enter the commercial 3D-printing arena in June, saying it has resolved a number of technical issues that have hindered broader adoption of the high-tech manufacturing process.

Chief Executive Meg Whitman told shareholders the company will make a “big technology announcement” that month around how it will approach a market that has excited the imagination of investors and consumers.

Critics have accused the sci-fi-like technology of being over-hyped and still too immature for widespread consumer adoption.

Industry observers have long expected HP, the largest of several printer-making companies from Canon to Xerox, to eventually get into the business. Whitman said HP’s inhouse researchers have resolved limitations involved with the quality of substrates used in the process, which affects the durability of finished products.

“We actually think we’ve solved these problems,” Whitman told an annual shareholders meeting. “The bigger market is going to be in the enterprise space,” manufacturing parts and prototypes in ways that were not possible before.

“We’re on the case,” she said without elaborating.

HP executives have estimated that worldwide sales of 3D printers and related software and services will grow to almost $11 billion by 2021 from a mere $2.2 billion in 2012.

The nascent 3D-printing market is now dominated by a number of smaller players like MakerBot, a unit of Stratasys that is concentrating on selling more affordable devices to consumers.

Contract manufacturers like Flextronics however already use the technology to help craft prototype parts or devices for corporate clients.

“HP is currently exploring the many possibilities of 3D printing and the company will play an important role in its development,” CTO and HP Labs director Martin Fink said in a February blogpost on HP’s website.

“The fact is that 3D printing is really still an immature technology, but it has a magical aura. The sci-fi movie idea that you can magically create things on command makes the idea of 3D printing really compelling for people.”

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Zeus Attached To Cancer Email Scam

Thousands of email users have been hit by a sick cancer email hoax that aims to infect the recipients’ computers with Zeus malware.

The email has already hit thousands of inboxes across the UK, and looks like it was sent by the National Institute for Health and Care Excellence (NICE). It features the subject line “Important blood analysis result”.

However, NICE has warned that it did not send the malicious emails, and is urging users not to open them.

NICE chief executive Sir Andrew Dillon said, “A spam email purporting to come from NICE is being sent to members of the public regarding cancer test results.

“This email is likely to cause distress to recipients since it advises that ‘test results’ indicate they may have cancer. This malicious email is not from NICE and we are currently investigating its origin. We take this matter very seriously and have reported it to the police.”

The hoax message requests that users download an attachment that purportedly contains the results of the faux blood analysis.

Security analysis firm Appriver has since claimed that the scam email is carrying Zeus malware that if installed will attempt to steal users’ credentials and take over their PCs.

Appriver senior security specialist Fred Touchette warned, “If the attachment is unzipped and executed the user may see a quick error window pop up and then disappear on their screen.

“What they won’t see is the downloader then taking control of their PC. It immediately begins checking to see if it is being analysed, by making long sleep calls, and checking to see if it is running virtually or in a debugger.

“Next it begins to steal browser cookies and MS Outlook passwords from the system registry. The malware in turn posts this data to a server at 69.76.179.74 with the command /ppp/ta.php, and punches a hole in the firewall to listen for further commands on UDP ports 7263 and 4400.”

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Do Chip Makers Have Cold Feet?

It is starting to look like chip makers are having cold feet about moving to the next technology for chipmaking. Fabricating chips on larger silicon wafers is the latest cycle in a transition, but according to the Wall Street Journal chipmakers are mothballing their plans.

Companies have to make massive upfront outlays for plants and equipment and they are refusing, because the latest change could boost the cost of a single high-volume factory to as much as $10 billion from around $4 billion. Some companies have been reining in their investments, raising fears the equipment needed to produce the new chips might be delayed for a year or more.

ASML, a maker of key machines used to define features on chips, recently said it had “paused” development of gear designed to work with the larger wafers. Intel said it has slowed some payments to the Netherlands-based company under a deal to help develop the technology.

Gary Dickerson, chief executive of Applied Materials said that the move to larger wafers “has definitely been pushed out from a timing standpoint”

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Will GoDaddy Do An IPO?

Web hosting company The GoDaddy Group Inc is gearing up for a second attempt at an initial public offering, according to two people familiar with the matter, as the 2014 tech IPO pipeline continues to grow.

GoDaddy, the Internet domain registrar and web host known for its racy ads, would join a number of high-profile tech names expected to go public this year in the wake of Twitter Inc’s successful debut. They include “Candy Crush” developer King Digital and cloud services providers Box and Dropbox.

The company is in the process of selecting underwriters for its IPO, one of the two sources said on condition of anonymity.

GoDaddy was not immediately available for comment.

GoDaddy had filed to go public in 2006 but was told at the time that it would be required to take a 50 percent haircut — a percentage that is subtracted from the par value of assets that are being used as collateral — on its initial public offering.

The company instead decided to pull its filing, citing unfavorable market conditions.

The company, founded in 1997, was eventually acquired by a private equity consortium led by KKR & Co and Silver Lake in 2011 for $2.25 billion. Silver Lake declined to comment while KKR did not immediately respond to a request for comment.

Other private equity buyers included Technology Crossover Ventures.

GoDaddy, which provides website domain names, is famous for airing bawdy commercials with scantily clad women for the past decade during the Super Bowl.

The Wall Street Journal first reported on the plans.

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Web Pioneer Calls For Bill of Rights

The inventor of the world wide web, Tim Berners-Lee, voiced his support for bill of rights to protect freedom of speech on the Internet and users’ rights after leaks about government surveillance of online activity.

25 years since the London-born computer scientist invented the web, Berners-Lee said there was a need for a charter like England’s historic Magna Carta to help guarantee fundamental principles online.

Web privacy and freedom have come under scrutiny since former U.S. National Security Agency contractor Edward Snowden last year leaked a raft of secret documents revealing a vast U.S. government system for monitoring phone and Internet data.

Accusations that NSA was mining personal data of users of Google, Facebook, Skype and other U.S. companies prompted President Barack Obama to announce reforms in January to scale back the NSA program and ban eavesdropping on the leaders of close friends and allies of the United States.

Berners-Lee said it was time for a communal decision as he warned that growing surveillance and censorship, in countries such as China, threatened the future of democracy.

“Are we going to continue on the road and just allow the governments to do more and more and more control – more and more surveillance?” he told BBC Radio on Wednesday.

“Or are we going to set up something like a Magna Carta for the world wide web and say, actually, now it’s so important, so much part of our lives, that it becomes on a level with human rights?” he said, referring to the 1215 English charter.

While acknowledging the state needed the power to tackle criminals using the Internet, he has called for greater oversight over spy agencies such Britain’s GCHQ and the NSA, and over any organizations collecting data on private individuals.

He has previously spoken in support of Snowden, saying his actions were “in the public interest”.

Berners-Lee and the World Wide Web Consortium, a global community with a mission to lead the web to its full potential, have launched a year of action for a campaign called the Web We Want, urging people to push for an Internet “bill of rights” for every country.

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