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Apple Goes Down In Court
Apple has lost a move in US District Court in San Francisco to keep some of its software ‘secrets’ out of view of the public.
It had asked Judge William Alsup to keep documents sealed that had surfaced in its lawsuit against Psystar, Bloomberg reports. The information about Apple’s Mac OS X operating system covers topics such as technological protection measures, system integrity checks and thermal management techniques.
The court turned down Apple’s request, however, noting that the company didn’t deny that the information was already public or claim that it had been misappropriated. Apple had argued that it still deserved trade secret protection because it didn’t release the information and had never confirmed it, but that didn’t convince Judge Alsup.
The information at issue is available on a web site about the Mac OS X operating system, the judge noted, adding that Apple’s decryption key haiku is available to any user that compiles and runs publicly available source code on a Macbook Air laptop.
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Apple’s iCloud Could Have A Secret Objective?
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Many analysts have come to the conclusion that Apple’s iCloud may not be designed to appeal to new customers. Apple’s iClouds service true objective is to keep existing customers locked into Apple’s iOS environment. Forester’s Charles Golvin went on to say that for people who own one or more iOS devices, they’re going to discover an even better experience.
Charles Govin also said Apple’s iCloud will keep customers because once they’ve used the service; they will hesitate to leave the Apple ecosystem because they will lose all the data they have stored. Since they do not have to worry about where their content is stored, it will make them feel that much more satisfied with their smartphone or tablet, and means that the next time they go to buy one, they’re more likely to buy from Apple.
Furthermore, Carolina Milanesi of Gartner told Computerworld, “The most important thing is that it is a complete cloud package. It shows the benefit of living in the Apple ‘house. It will be a way for Apple to retain customers in the face of a rising tide of Android-based smartphones, and growing competition from media tablets that run Google’s operating system.”