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Is E-Commerce Next For Facebook?
April 13, 2012 by admin
Filed under Around The Net
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A group of e-commerce start-ups, backed by some of the tech world’s most respected financiers, are hoping that Facebook Inc will become an e-commerce powerhouse to rival Amazon.com Inc and eBay Inc.
As the world’s largest social network moves toward a $5 billion initial public offering, it will come under more pressure from Wall Street to generate new sources of profit growth and reduce its reliance on advertising, which accounted for 85 percent of its 2011 revenue.
Some entrepreneurs and investors increasingly think “f-commerce” – meaning e-commerce on Facebook – is the answer. Start-ups such as BeachMint, Yardsellr, Oodle and Fab.com are coming up with novel ways to persuade Facebook users to not just connect with friends on the social network, but to shop as well.
Backed by tens of millions of dollars from venture capital firms like Accel Partners and Andreessen Horowitz, and other big investors like Goldman Sachs, these start-ups are pushing out shopping apps, hosting online garage sales and testing out new business models on Facebook.
“E-commerce is a huge category with very strong tailwinds and it’s a natural move for Facebook,” said Sam Schwerin of Millennium Technology Value Partners, which owns Facebook shares and has a stake in BeachMint.
Amazon revolutionized online shopping by crunching lots of customer and purchase data to come up with relevant, personalized recommendations. In the same vein, Facebook’s combination of data, analytics and payment technology could fuel the next generation of e-commerce, Schwerin said.
Facebook Is Display Advertising King
Facebook’s U.S. advertising revenue will reach roughly $2.2 billion in 2011, toppling Yahoo Inc to collect the biggest portion of online display advertising dollars, according to a new study.
Facebook’s U.S. advertising revenue will give it a 17.7 percent share of the market for graphical display ads that appear on websites, according to a report released on Monday by research firm eMarketer.
Last year Facebook garnered 12.2 percent share of the U.S. market.
The figures highlights the growing clout of Facebook, the world’s No.1 Internet social network. It has seen its valuation soar to roughly $80 billion in recent transactions for its shares on the private markets as some investors anticipate it could have an initial public offering next year.
While Facebook has grabbed the top ranking, eMarketer analyst David Hallerman said the overall market for display ads, which include banner ads, video ads and Web page sponsorships, is growing robustly enough that it is benefiting numerous companies.
Skype Gives Asterisk The Boot
The Internet is buzzing with news that Skype is in the process of giving Asterisk the boot by no longer offering Skype for Asterisk starting in July. Skype for Asterisk is proprietary software that was developed by Digium with Skype’s approval. The software was unique in that it allowed Asterisk based systems to join Skype’s VoIP Network. We assume this will not negatively impact current users for the next couple of years.
We wonder if Microsoft had a hand in killing this deal with Asterisk since they have a competing product. One could also assume that Skype wanted to develop a native application and not use Asterisk for SIP implementations. I guess we will need the executives at Skype to fill us in on the details one day.
Bill Had A Hand In Microsoft Buying Skype
One of the world’s richest people, Bill Gates had given his blessing for Microsoft to buy Skype for $8.5 billion dollars. Actually, Bill Gates pressed other executives on the board of directors to support or back the idea of gobbling Sky which has yet to turn a profit.
Word on the street is that Bill told the Gates BBC in an interview which will be televised this weekend that he played an instrumental role in getting this deal approved by the board of directors. So this really squashes any rumors that Steve Ballmer was the force behind the deal getting approved by the executive team.