iPhone Narrows Gap With Android

Apple’s iPhone gained major ground among recent buyers in its battle against smartphones running Google’s Android, but still lagged behind its OS rival, pollster Nielsen said today.

In a December 2011 survey of U.S. consumers who had purchased a smartphone in the previous three months, 44.5% chose an iPhone, a jump of nearly 20 percentage points from the 25.1% that Nielsen measured in October.

That represents a 77% increase in the iPhone’s numbers.

But Android maintained the lead in the recent-buyers game with a 46.9% share, down from October’s 61.6%.

A majority of the new iPhone owners — 57% to be exact — bought an iPhone 4S, the newest model in Apple’s line-up, said Nielsen. The iPhone 4S debuted in the U.S. on Oct. 14, 2011.

Nielsen said the iPhone 4S had an “enormous” impact on Apple’s huge jump in share among new smartphone purchasers.

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