Microsoft Updates Yammer

Microsoft unveiled a bevy of improvements to its Yammer enterprise social network, focused on helping people connect more easily with their teams.

By default, people who access Yammer via their web browser will be taken to a new “Discovery” feed on the service’s home page that is supposed to better show them relevant content from their groups along with other public teams across their company’s network. It’s supposed to help keep people in closer touch with important discussions they may be missing on Yammer.

After users finish reviewing new content in one group, Yammer will display a pop up banner with a link to the next group they’re subscribed to that has new content. Yammer’s mobile apps will get similar functionality through a new Group Updates feed that lets users see a list of different conversations in various groups all on one screen. That way, they won’t have to look through individual groups to get the same information. That feature will begin rolling out on Android first before making it to Yammer’s iOS app.

In addition, Yammer is also tweaking the design of individual groups’ pages. Now, each group will have a full-width banner at the top of its page, and discussions within the group can now take up a wider space on the page to aid in lengthier discussions. The whole page has also been redesigned to focus users’ attention on important content.

Icons in the left-hand sidebar will show the users that are active in groups they are a part of, so they can stay up-to-date on where conversations are happening in real time. It’s a move that could make Yammer more competitive with popular chat solutions like Slack, which has been growing incredibly rapidly and was recently valued at $2.8 billion.

Yammer’s mobile app also gained support for attaching files from external storage services like OneDrive and Dropbox, inviting coworkers to a user’s network by email and mentioning people in comments.

There’s even more up Yammer’s sleeve on top of all these updates. The social network’s iPhone app will soon have a companion version for the Apple Watch that will let people interact with content from their coworkers.

The updates come at a time when Microsoft is putting more effort into improving its workplace collaboration tools.

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Yahoo Acquires Polyvore

Yahoo Inc announced on Friday that it has agreed to acquire fashion start-up Polyvore to help drive traffic and strengthen its mobile and social offerings.

Yahoo, which did not disclose terms of the deal, said Polyvore will accelerate its ‘Mavens’ growth strategy.

The company has been focusing on four areas — mobile, video, native advertising and social — which it calls Mavens, to drive user engagement and ad sales as it battles intense competition from Google Inc and Facebook Inc .

Revenue from Mavens made up about one-third of the company’s total revenue in the quarter ended June 30.

The Mavens portfolio includes BrightRoll, mobile app network Flurry, mobile ad buying platform Yahoo Gemini and blogging site Tumblr.

Polyvore, the brainchild of 3 ex-Yahoo engineers, was started in 2007.

The Mountain View, California-based company allows users to mix-and-match articles of clothing and accessories and customize them into “sets”.

Polyvore’s co-founder and CEO Jess Lee was earlier part of Google Inc’s  associate manager program, which Marissa Mayer headed before joining Yahoo as CEO.

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Microsoft Unveils ‘Send’ Mobile App

Microsoft unveiled a mobile-minded alternative to email that’s focused primarily on short, quick messages.

Named Send, the new tool aims to deliver a simple experience much like that offered by text messaging or instant messaging software but without the need to know a co-worker’s mobile number or username. Instead, Send lets users quickly fire off a message to any co-worker using just their email address; no subject line, salutations or signatures are required.

“On my way,” might be one example, or “Are you in the office today?”

The app connects to Office 365 business and school email accounts to find frequent and recent contacts; users need only tap on one to start a conversation. A “Quick Reply” option allows for speedy responses.

That Office 365 connection, meanwhile, also means conversations are synced with Outlook, letting users continue them from anywhere. Messages sent using Send are treated internally like any other work email and comply with an organization’s email compliance policies, Microsoft said.

Send is now available free for iPhone through the Microsoft Garage in the U.S. and Canada. Versions for Windows Phone and Android are coming soon, as are additional IT controls. Currently the app works with Office 365 business and school email accounts, but Microsoft plans to make it more broadly available in the coming months, it said.

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Oculus Buys Pepple

Facebook’s Oculus unit announcd that it has agreed to acquire Israeli gesture recognition technology developer Pebbles Interfaces for an undisclosed amount.

The announcement was made in a blog posted by Oculus.

Israel’s Calcalist financial news website said the deal was worth tens of millions of dollars.

While other companies pioneering the virtual reality field focus on full-body movement, Pebbles’ technology detects and tracks hand movement. It is aimed primarily at gamers but also has applications for TV, computers, or smartphone operation while driving.

Recently Pebbles integrated its technology with Oculus glasses, which translate finger gestures into virtual movement through a camera mounted on the glass frame, Calcalist said.

Investors in Pebbles include Chinese mobile phone maker Xiaomi, Israeli venture capital fund Giza and U.S. storage firm SanDisk, Calcalist said.

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Yahoo Beefs Up Mobile Search

Yahoo is beefing up its search service on mobile devices, following Google’s lead by highlighting content such as images, videos and reviews ahead of regular search results

The changes will apply to Yahoo search on the mobile web in the U.S., in browsers such as Safari and Chrome. Yahoo’s mobile app and desktop site already provide some additional content within results.

A search on the mobile web for Barack Obama, for instance, displays information about him from Wikipedia, such as his height and birth date, as well as links to news, images and YouTube videos. In one search Thursday, the videos included some curious choices, including “Barack Obama is Illuminati.”

Google already highlights a variety of content related to search queries, including news and related tweets, as well as links to other services like Maps. Microsoft’s Bing does something similar.

Because Yahoo is playing catch-up, the changes might not attract many new users, but they could help it retain people who use Yahoo for mobile searches today.

In the last quarter of 2014, mobile accounted for half of Yahoo’s search traffic in North America, up from 32 percent during the same period in 2013, according to research firm eMarketer.

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Facebook To Require Stronger Digital Signature

Facebook will require application developers to adopt a more secure type of digital signature for their apps, which is used to verify a program’s legitimacy.

As of Oct. 1, apps will have to use SHA-2 certificate signatures rather than ones signed with SHA-1. Both are cryptographic algorithms that are used to create a hash of a digital certificate that can be mathematically verified.

Apps that use SHA-1 after October won’t work on Facebook anymore, wrote Adam Gross, a production engineer at the company, in a blog post.

“We recommend that developers check their applications, SDKs, or devices that connect to Facebook to ensure they support the SHA-2 standard,” Gross wrote.

SHA-1 has been considered weak for about a decade. Researchers have shown it is possible to create a forged digital certificate that carries the same SHA-1 hash as legitimate one.

The type of attack, called a hash collision, could trick a computer into thinking it is interacting with a legitimate digital certificate when it actually is a spoofed one with the same SHA-1 hash. Using such a certificate could allow an attacker to spy on the connection between a user and an application or website.

Microsoft, Google, Mozilla and other organizations have also moved away from SHA-1 and said they will warn users of websites that are using a connection that should not be trusted.

The Certificate and Browser Forum, which developers best practices for web security, has recommended in its Baseline Requirements that digital certificate issuers stop using SHA-1 as of Jan. 1.

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LinkedIn Acquires Startup Refresh

In a move that could produce even more automated suggestions and tips for LinkedIn users, the professional network has purchased California startup Refresh, the maker of an app that gathers news and insights about participants in meetings.

Launched three years ago, Refresh is designed to be a “digital briefing book” that can call up online information related to people that users are scheduled to meet. The information can be anything from blog posts, news articles or Facebook posts to personal notes or favorite sports teams.

The Refresh mobile and desktop app is aimed at helping people relate to one another more quickly, but it can also be used to refresh one’s memory when running into acquaintances unexpectedly.

The details of the deal were not disclosed. Refresh has stopped taking on new users and its app will shut down April 15.

“Refresh has surfaced insights associated with hundreds of millions of meetings, and has been central to countless connections and closed deals,” co-founder Bhavin Shah wrote on the Refresh blog in announcing the deal.

LinkedIn already has an app called Connected that was somewhat of a rival to Refresh. It can log the people users have met and offer updates and information about interests shared with “connections,” which are acquaintances in the LinkedIn lingo. It’s unclear whether Refresh features will be added to Connected or the LinkedIn website itself.

“Our team will focus its efforts on providing LinkedIn members with more insights to help them better do their jobs,” Shah wrote.

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U.S. And Britain Ramping Up Cyber Defense

The U.S. and Britain are increasing their collaboration to thwart digital threats. They are planning to launch more attacks against each other to test their defenses and scare away possible enemies.

The U.S. and the U.K. have been working together to prevent cyber attacks for some time, but are going to increase the collaboration. They will combine their expertise to set up “cyber cells” on both sides of the Atlantic to increase sharing information about threats and to work out how to best protect themselves and create a system that lets hostile states and organization know they shouldn’t attack, said U.K. prime minister David Cameron in an interview published by the BBC.

Cyber attacks “are one of the biggest modern threats that we face,” according to Cameron who is visiting Washington for talks with U.S. president Barack Obama. One of the topics high on the agenda is digital security.

The countries will increase the “war games” launched at each other to test defenses. “It is happening already but it needs to be stepped up,” Cameron said, adding that British intelligence service GCHQ and the U.S. equivalent NSA have know-how that should be shared more.

“It is not just about protecting companies, it is also about protecting people’s data, about protecting people’s finances. These attacks can have real consequences to people’s prosperity,” he said.

However, in order to protect companies and citizens better, increased snooping powers to track terrorists on social networks are necessary, said Cameron. He is planning to discuss this issue with Obama and U.S. companies including Google and Facebook.

The increased cooperation between the countries comes in the wake of the Sony hack and the apparent hacking of the U.S. Central Command’s Twitter account by ISIS (Islamic State of Iraq and Syria), which posted tweets threatening families of U.S. soldiers and claiming to have hacked into military PCs.

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Oracle Acquires Datalogix

On Monday, Oracle agreed to purchase Datalogix for an undisclosed sum, saying that together the companies will provide marketers with a richer understanding of what consumers do, say and buy, allowing them to measure the effectiveness of their different campaigns and advertising channels.

Oracle plans to link the Datalogix service, which provides the spending data to customers through a cloud-based tool, to its other cloud-based services via Oracle Identity Graph. This, it said, will allow it to connect consumer identities to build better profiles that can be used to personalize online and mobile services — and even to target them offline and via the TV.

It made no commitment to maintain the existing Datalogix product roadmap, saying that it was still reviewing its plans. The companies set no timeline for completing the deal, which they said must meet customary closing conditions including obtaining regulatory approval.

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Twitter To Track Mobile Users

Twitter Inc has plans to start tracking what third-party apps are installed on users’ mobile devices so the social media company can deliver more tailored content, including ads, the company has revealed.

The feature, called “app graph,” will allow the company to see what other applications users may have installed on phones or other devices.

“To help build a more personal Twitter experience for you, we are collecting and occasionally updating the list of apps installed on your mobile device so we can deliver tailored content that you might be interested in,” the company said on its site.

The posting also included instructions on how to turn the feature off. Twitter is not collecting data from within the applications, the posting noted.

Twitter, whose main service allows users to broadcast 140-character messages, has been searching for ways to re-invigorate user engagement and drive growth. As part of that effort, the company is considering creating additional mobile applications beyond its core messaging service.

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