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Intel Takes A Shot At ARM

March 13, 2013 by  
Filed under Computing

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ARM chips practically rule the mobile chip market, but Intel is trying to carve out a foothold with its new x86 chips, with relatively little success.

Intel claims its parts can outperform ARM chips in benchmarks and its manufacturing process lead should help it deliver faster and smaller chips. However, in spite of Intel’s claims, few vendors seem interested in its mobile chips.

Speaking to CNN, Intel mobile chief Mike Bell stressed that Intel has the software and systems competence to be the most successful player on the market. He pointed out that Intel can develop software to get the most out of its hardware and that Intel single core chips outperform multicore ARM designs.

“It’s a question of whether you’d rather have a jet engine or two propellers,” said Bell.

Granted, Bell has to tout the company line, but his engine comparison works both ways. Crop dusters and ultralight planes don’t need jet engines, or two piston engines for that matter. That is what really matters and Intel knows it. Not everyone needs a turbojet or turbofan, and not everyone needs an Intel core, especially not in mid- to low-end devices.

Intel believes its next generation 22nm mobile parts, with integrated LTE, will allow it to score some tablet and smartphone partners in late 2013 or 2014. However, Intel will have nothing to take on new A15 class ARM chips this year.

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Will Intel Haswell V2 Be Efficient?

February 22, 2013 by  
Filed under Computing

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It is being said that Intel made a bold battery life claim that hasn’t been really advertised by the company so far.

At this point it doesn’t benefit Intel to announce it, as such news can change in a heartbeat, but it looks as if the Haswell 2 chip platform, a part of Shark Bay 2013 platform, should have significantly better battery life than the previous Ivy Bridge 2012 generation.

Our sources close to Intel claim that we can expect as much as up to 70 percent more battery life compared to an equivalent Chief River (Ivy Bridge) platform. This is a huge success. Compared to an existing generation platform and even in the Shark bay Ultrabook baseline feature Intel dares to share that we can expect whole-day battery life.

When Intel and other companies talk about all-day battery life, it usually means a working day, or eight hours, so don’t be tricked into thinking that whole day battery life means 24 hours. Most Ultrabooks today can deliver 5 to 6 hours and it looks like this is about to change with Shark Bay Ultrabooks, that are expected in Q3 2013.

Haswell just got a bit more attractive in our eyes as it will bring a lot of computing power and decent battery life that makes it much more competitive against tablets. It appears that Haswell convertible notebooks really have a chance in the war against ARM based tablets, but they will still be pricier.

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