The next generation SoC from Qualcomm, let’s call it Snapdragon 8×0, will use ARM Cortex cores. Our industry sources are confident that company’s leadership has put a great deal of pressure on Qualcomm QTI to reduce the cost of R&D and custom CPU core costs an arm and a leg. Using Cortex Cores is cheaper than developing a custom ARM based CPU such as Kyro.

Creating a custom ARM based CPU core is intensive too and Qualcom still has to build a Modem, GPU, DSP, camera ISP, Video processing unit as well connectivity inside of the SoC to provide the differentiating factor to the competition. It just appears that the Core itself probably does not need looking at.

But the move will hardly help Qualcomm compete in hostile and aggressive mobile SoC manufacturers’ competition.

Apple and Samsung have their own CPU cores. Huawei uses Cortex architecture but has its own SoCs for the 100 million phones it sold this year. These are businesses that are either very hard or impossible for Qualcomm QTI SoCs to get. Every Samsung SoC manufactured and sold in Samsung phones is one less for Qualcomm.

MediaTek might be the winner in this case, as MediaTek makes rather unique processors that are designed to compete well against those who use close-to-reference Cortex ARM solutions. MediaTek is the only deca core in three cluster architecture but we still have to see it in action before we pronounce anyone winner or loser.

Qualcomm will have to focus on its strengths of its late 2016 successor to Snapdragon 810. The strengths of Qualcomm lay in superior modem performance and a great Adreno GPU. However they will lose an advantage of a custom core that might bring a bigger difference from the competition.

This is certainly not something we expected but it is happening.

Source-http://www.thegurureview.net/computing-category/is-qualcomm-dropping-kryo.html

But after years of fantastic growth in smartphone sales, the pace of growth is slowing overall, including for the two smartphone giants. Market research firm IDC recently said that 2016 will be the first year that overall smartphone growth will slow to below 10%.

There is even talk among analysts that the latest models don’t have enough compelling new features to lure customers to a competitor’s device. Others say smartphone buyer’s fatigue has set in.

Buyer’s fatigue is a concern in the U.S. and other developed countries where the smartphone market is viewed as a “replacement” market because the market is already saturated: Nearly everyone already owns a smartphone. A focus on emerging countries by Apple and Samsung still requires them to find low-cost alternatives to compete with the likes of Huawei and others.

“Consumers are fatigued about new phone features that they can’t easily relate to any improvement in their personal use cases,” said Patrick Moorhead, an analyst at Moore Insights & Strategy. “Samsung has been one of the worst offenders of this in the last few years. If consumers can’t relate, then they need to be educated.”

Most recently, reports that Samsung would add a pressure-sensitive displayand high-speed charging port to its Galaxy S7 phone drew a few yawns. That’s because Apple added the pressure-sensitive display to the iPhone 6S last summer, and a new USB Type-C fast charging port is already available in LG and Huawei smartphones.

While it is to Samsung’s advantage to keep up with Apple and others rivals, analysts disagree over whether these latest improvements will provoke an iPhone user to switch to a Galaxy.

Source-http://www.thegurureview.net/mobile-category/smartphone-buyer-fatigue-seen-hampering-growth.html

The lab was used by Qualcomm to develop Interferometric Modulator Display and Apple Insider claims it is now being used to develop thinner, lighter, brighter and more energy-efficient screens.

The lab employs at least 50 engineers and has recruited talent from display maker AU Optronics and Qualcomm. Outside the lab there is no signage or much to indicate that the Fruity Cargo Cult has assumed control.

Government records show that the building is registered to Apple Taiwan, and a staff in the building were observed wearing Apple ID badges.

Bloomberg thinks Apple wants to “reduce reliance on the technology developed by suppliers such as Samsung, LG, Sharp and Japan and instead “develop the production processes in-house and outsource to smaller manufacturers such as Taiwan’s AU Optronics or Innolux.

Apple currently uses LCD screens in its Macs and iOS devices and an OLED display for Apple Watch and the new lab was where Qualcomm tried to develop to develop its own Mirasol displays.

Mirasol use a different technology to backlit LCDs or OLED. It uses an array of microscopic mirror-like elements that can reflect light of a specific colour. It does not need a backlight and only uses energy when being switched on or off, like E-Ink.

The downside to IMOD has historically been that it reproduces flat, unsaturated colours, a problem that may be possible to fix. Qualcomm introduced a Toq smartwatch with an IMOD screen, but the device flopped.

Qualcomm took a $142 million charge on its Mirasol display business and a year ago there were rumours Qualcomm was selling off its Longtan Mirasol panel plant to TSMC.

What appears to have happened is that Jobs Mob might have bought more than just the facility, and instead has some interest in using Mirasol IMOD technology which could offer an advanced technological breakthrough in enabling a new class of low-power displays for use in phones, tablets or wearables.

Courtesy-Fud

The South Korean electronics giant is only the latest tech firm to make a somewhat belated push into the carmaker industry, as vehicle computer systems and sensors become more sophisticated.

In October, General Motors announced a strategic partnership with South Korea’s LG Electronics. LG will supply a majority of the key components for GM’s upcoming electric vehicle (EV), the Chevrolet Bolt. LG has also been building computer modules for GM’s OnStar telecommunications system for years.

Apple and Google have also developed APIs that are slowly being embedded by automakers to allow smartphones to natively connect and display their infotainment screens. Those APIs led to the rollout in several vehicles this year of Apple’s CarPlay and Android Auto.

Having formerly balked at the automotive electronics market as too small, consumer computer chipmakers are now entering the space with fervor.

Dutch semiconductor maker NXP is closing an $11.8 billion deal to buy Austin-based Freescale, which makes automotive microprocessors. The combined companies would displace Japan’s Renesas as the world’s largest vehicle chipmaker.

German semiconductor maker Infineon Technology has reportedly begun talks to buy a stake in Renesas.

Adding to growth in automotive electronics are regulations mandating technology such as backup cameras in the U.S. and “eCalling” in Europe, which automatically dials emergency services in case of an accident.

According to a report published by Thomson Reuters, Samsung and its tech affiliates are ramping up research and development for auto technology, with two-thirds of their combined 1,804 U.S. patent filings since 2010 related to electric vehicles and electric components for cars.

The combined automotive software, services and components market is worth around $500 billion, according to ABI Resarch.

Source-http://www.thegurureview.net/consumer-category/samsung-announces-entry-into-auto-industry.html

While large tablets like the Microsoft Surface Pro 4 and its expensive Apple knock-off the Apple iPad Pro, IDC thinks that tablet shipments will continue to decline this quarter.

But IDC also predicts a change in trends, with the market transitioning from standalone tablets over to detachable hybrids.

Users are demanding that tablets actually do something and the boundaries between laptops and tablets with keyboards are starting to blur.  Once just keyboardless netbooks, tablets are becoming netbooks with touchscreens.

IDC predicts that hybrids will be the tablets of the future and that this segment will grow by as much as 75 per cent in 2016 compared to this year.

These devices will be used more and more for productivity purposes more than just consumption. This productivity trend also has an impact on which tablets sizes and platforms will dominate the market.

Tablets are useless for this and these will start to die out. Sizes between 9 and 13 inches are almost perfect, while 13 to 16 inches, though unwieldy, will also more than double its share, IDC said.

IDC predicts Windows will snatch a bigger market share by 2019, almost 20 per cent. These growths will come at the expense of Android, however, who will continue to see a decline in its market share in the next few years.

Source- http://www.thegurureview.net/computing-category/will-declining-tablet-sales-hurt-android.html

A new report from ChosunBiz said that Samsung originally aimed to house around 10,000 personnel on the site. However the majority of the decreases will be applied to Samsung’s Digital Media & Communication (DMC) and Media Solutions Centre (MSC).

The campus will instead house about 3,500 staff who have master and PhD degrees and specialise in software, design and digital media development.

The move is odd as it is coming at a time when Samsung is really desperate for killer innovation to steal the march on the competition. However reading between the lines it looks like it is reducing work in its content creation side.

We are surprised that it is doing anything with its Media Solutions centre. Originally, it was established to operate as a Korean version of the App Store. But the company announced on December 10 last year that it was dissolves the organisation.

At the time it was admitted that the content business has not been as successful as the hardware business. Moreover, the worsening performance of the smartphone business arising from the increasingly saturated market forced the company to speed up the break-up process.

Source-http://www.thegurureview.net/computing-category/samsung-boots-two-thirds-of-its-rd-staff.html

Microsoft promised that its Lumia range would cover the low end, business and enthusiast segments but while the Lumia 950 and Lumia 950 XL and Lumia 650 should cover the low-end segment as well nothing has turned up for business users.

This was odd, given that business users want phones that play nice with their networks, something that Redmond should do much better than Google or Apple.

Microsoft’s CFO Amy Hood told the UBS Global Technology Conference that business versions of the Lumia were coming. She said:

“We launched a Lumia 950 and a 950 XL. They’re premium products, at the premium end of the market, made for Windows fans. And we’ll have a business phone, as well.”

There were no details, but we have been hearing rumours of a Surface phone being sighted on benchmarks. It was thought that his would be a Microsoft flagship, but with the launch of the Lumia 950/950 XL, it is possible that this Surface phone could be aimed at the business user. The word Surface matches nicely with Microsoft’s Surface Pro branding.

Source-http://www.thegurureview.net/mobile-category/will-microsoft-debut-a-lumia-business-phone-next-year.html

Sales are way up for little-known manufacturers that sell directly to big cloud companies like Google and Facebook, while the market for traditional external storage systems is shrinking, according to research company IDC.

Internet giants and service providers typically don’t use specialized storage platforms in their sprawling data centers. Instead, they buy vast amounts of capacity in the form of generic hardware that’s controlled by software. As users flock to cloud-based services, that’s a growing business.

Revenue for original design manufacturers that sell directly to hyperscale data-center operators grew by 25.8 percent to more than US$1 billion in the second quarter, according to the latest global IDC report on enterprise storage systems. Overall industry revenue rose just 2.1 percent from last year’s second quarter, reaching $8.8 billion.

These so-called ODMs are low-profile vendors, many of them based in Taiwan, that do a lot of their business manufacturing hardware that’s sold under better known brand names. Examples include Quanta Computer and Wistron.

General enterprises aren’t buying many systems from these vendors, but the trends at work in hyperscale deployments are growing across the industry. Increasingly, the platform of choice for storage is a standard x86 server dedicated to storing data, according to IDC analyst Eric Sheppard. Sales of server-based storage rose 10 percent in the quarter to reach $2.1 billion.

Traditional external systems like SANs (storage area networks) are still the biggest part of the enterprise storage business, logging $5.7 billion in revenue for the quarter. But sales in this segment were down 3.9 percent.

Overall demand for storage capacity continued to grow strongly, with 37 percent more capacity shipped in the quarter compared with a year earlier.

Source-http://www.thegurureview.net/aroundnet-category/enterprise-storage-needs-driving-cloud-sales-boom.html

Lenovo has unveiled it’s updated IdeaPad and IdeaCentre devices aimed at those looking to upgrade to Windows 10 systems, including a Skylake-powered Surface competitor.

Lenovo’s new line-up includes seven computers, comprising the IdeaCentre AIO 700 desktop PC, the IdeaPad Miix 700a 2-in-1 tablet hybrid, and five laptops: the IdeaPad 300 and 500 and their lighter cousins, the IdeaPad 100S, 300S and 500S.

Lenovo said that the new designs feature an option for Intel’s RealSense 3D cameras alongside Windows 10 for “never-before-seen PC performance” while “giving discerning shoppers multiple reasons to upgrade this holiday season”.

The Lenovo IdeaPad Miix 700 (above) sees the firm setting its sights squarely on Microsoft’s Surface, with the device sporting an integrated kickstand, optional keyboard cover and the same dual watchband hinges as seen on on the Yoga 3 Pro.

It also boasts a 12 inch Full HD+ 2160×1440 display, a 6th-generation Intel Core processor, up to 8GB of RAM, up to 256GB SSD and either Windows 10 Pro or Windows 10 Home.

The IdeaPad MIIX 700 starts at $699, and will be available sometime this year.

The Lenovo IdeaCentre AIO 700 desktop (below) is said to deliver up to double the power, screen resolution and memory capacity of the previous-generation, making it ideal for videos and gaming, Lenovo said.

The desktop has the latest Intel Core i7 processor, coupled with up to a 27in UHD 10-point multitouch display alongside JBL stereo speakers and discrete graphics.

“This all-in-one desktop is upgraded to up to twice the CPU performance, screen resolution and memory capacity of its three-year-old previous generation, offering music and movie buffs double the incentive to refresh their hardware this season,” the firm said.

There’s also a removable slip-off back panel providing flexibility for those wanting to upgrade or maintain the system. The IdeaCentre AIO 700 24in desktop starts at $1,099 and will be available in October.

Meanwhile, the new Lenovo IdeaPad 300 and 500 laptops are claimed to be 33 percent thinner than the same range three years ago. This doesn’t sound like much of a feat, but Lenovo promised that the devices will “take portability to the next level”, weighing 2.1kg for the 14in laptop and 2.3kg for the 15in.

They come with up to Nvidia GeForce 920 graphics, 1TB of storage and Dolby Advanced Audio. The IdeaPad 500 will be powered by the latest Intel 6th generation Core i7 processor with optional JBL speakers.

For those who want an even thinner and lighter laptop, the IdeaPad 100S, 300S and 500S are thinner and lighter than their IdeaPad 300 and 500 cousins, and much lighter than their comparably priced counterparts from three years ago. The IdeaPad 100S 14in laptop is 35 percent lighter, while the IdeaPad 500S 15in laptop is 20 percent lighter.

The IdeaPad laptop range will start from $179, going up to $499 depending on model, size and specifications, and will be available in October.

Source-http://www.thegurureview.net/computing-category/can-the-lenovo-ideapad-challenge-microsofts-surface-pro.html