Brits Investigate Facebook

The British data watchdog is looking into whether Facebook Inc violated data-protection laws when it gave permission to researchers to conduct a psychological experiment on its users.

A Facebook spokesman acknowledged that the experiment on nearly 700,000 unwitting users in 2012 had upset users and said the company would change the way it handled research in future.

The study, to find if Facebook could alter the emotional state of users and prompt them to post either more positive or negative content, has caused a furor on social media, including Facebook itself.

“We’re aware of this issue and will be speaking to Facebook, as well as liaising with the Irish data protection authority, to learn more about the circumstances,” the Information Commissioner’s Office (ICO) spokesman Greg Jones said in an email.

Jones said it was too early to tell exactly what part of the law Facebook may have infringed. The company’s European headquarters is in Ireland.

The Commissioner’s Office monitors how personal data is used and has the power to force organizations to change their policies and can levy fines of up to 500,000 pounds ($839,500).

Facebook said it would work with regulators and was changing the way it handled such cases.

“It’s clear that people were upset by this study and we take responsibility for it,” Facebook spokesman Matt Steinfeld said in an email.

“The study was done with appropriate protections for people’s information and we are happy to answer any questions regulators may have.”

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Can BB Benefit From The WhatsApp Deal?

Facebook Inc’s awe-inspiring $19 billion bid for fast-growing mobile-messaging startup WhatsApp sent shares of BlackBerry Ltd surging after the closing bell as early as Wednesday, as investors were cheered by the lofty valuation for the messaging platform.

The deal sent shares in BlackBerry up as much as 9 percent in trading after the bell because it put a rough valuation metric around the smartphone maker’s own BlackBerry Messaging service.

BlackBerry Messaging, or BBM as it is more commonly known, was a pioneering mobile-messaging service, but its user base has failed to keep pace with that of WhatsApp, in part because BlackBerry had long refused to open the service to users on other platforms.

WhatsApp, with a user base of some 450 million, has grown rapidly. Its service works on Apple Inc’s iOS platform, Google Inc’s market-dominating Android operating system, along with devices powered by both the Windows and BlackBerry operating systems.

BBM remains popular, even though BlackBerry devices have waned in popularity. Late last year, the Waterloo, Ontario-based smartphone maker finally opened the messaging platform to users of iPhones and Android devices, and the service currently has over 80 million active users.

However, investors have attributed little value to the asset within the company. On Tuesday, Raymond James analyst Steven Li, in a note to clients, broke out a sum-of-parts valuation of the company and pegged the value of BBM at merely $240 million, or $3 per user.

Facebook’s valuation of WhatsApp translates into roughly $42 per user, and that could lead investors and analysts to rethink their valuation of the asset within BlackBerry.

BlackBerry has given no indication it is keen to sell the asset. While there has been some speculation that BlackBerry may seek to carve out the unit, or even sell it, the company’s new Chief Executive John Chen has so far said that BBM remains a core asset for the company.

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Will Twitter IPO Shares Reach $20?

Twitter has decided to price its IPO shares between $17 and $20 when it lists on the New York Stock Exchange, the company said in its filing.

Based on an assumed initial public offering price of $18.50 — the midpoint of the range — Twitter estimates the net proceeds from the sale of shares of common stock will be roughly $1.25 billion, the company said in documentsfiled with the U.S. Securities and Exchange Commission.

Some 80.5 million shares of common stock will be registered, according to the filing.

Releasing its IPO price range positions Twitter to begin its “road show,” seeking to raise funds from investors across the country. In documents filed last week, the company said it would list its shares under the ticker symbol TWTR on the New York Stock Exchange, representing a big win for the market over rival Nasdaq.

Twitter has yet to determine a date for the listing, though one report suggested Nov. 15 could be the day.

Twitter’s IPO is likely to be one of the hottest of the year and the most prominent in social media since Facebook went public last year. Twitter’s share price range will be markedly lower than Facebook’s, which priced its IPO at $38 per share.

Twitter filed for its highly anticipated public offering earlier last  month.

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Is Twitter Home To Malware?

Security outfit Trusteer has recently identified an active configuration of TorRAT targeting Twitter users. The malware launches a Man-in-the-Browser (MitB) attack through the browser of infected PCs, gaining access to the victim’s Twitter account to create malicious tweets.

Dana Tamir, Enterprise Security Director for Trusteer the malware, which has been used as a financial malware to gain access to user credentials and target their financial transactions, now has a new goal: to spread malware using the online social networking service. At this time the attack is targeting the Dutch market. But since Twitter is used by millions of users around the world, this type of attack can be used to target any market and any industry.

The attack is carried out by injecting Javascript code into the victim’s Twitter account page. The malware collects the user’s authentication token, which enables it to make authorized calls to Twitter’s APIs, and then posts new, malicious tweets on behalf of the victim.

Tamir said that the attack is particularly difficult to defend against because it uses a new sophisticated approach to spear-phishing. Twitter users follow accounts that they trust. Because the malware creates malicious tweets and sends them through a compromised account of a trusted person or organization being followed, the tweets seem to be genuine. The fact that the tweets include shortened URLs is not concerning: Twitter limits the number of characters in a message, so followers expect to get interesting news bits in the form of a short text message followed by a shortened URL. However, a shortened URL can be used to disguises the underlying URL address, so that followers have no way of knowing if the link is suspicious.

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AP Goes With Twitter

The Associated Press began using its official Twitter account as an advertising platform on Monday, as the news organization looks for new ways to generate revenue.

Samsung Electronics Co Ltd was the first sponsor on the @ap account for breaking news, which is followed by 1.5 million Twitter users. The South Korean electronics maker’s initial “SPONSORED TWEET” promoted its events at the 2013 Consumer Electronics Show in Las Vegas this week.

AP did not disclose financial details of the arrangement.

Twitter, which sells ads directly to make money from the social media’s monthly base of 200 million users, will not receive any proceeds from the AP-Samsung deal.

The AP called the initiative part of a new business strategy and stressed that sponsored tweets will clearly be labeled to differentiate them from news tweets.

The ads provide AP a new income source as news organizations from newspapers to television face severe revenue declines in the face of high production costs.

While the AP was founded in 1846 by U.S. newspapers as a breaking news conduit, only 22 percent of its revenue comes from member fees. Photo licensing, advertising on its news application AP Mobile and YouTube channel are other revenue streams.

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Twitter Wants To Email You

Twitter will begin delivering a weekly email digest to highlight for users of the micro-blogging site the tweets they are most likely to be interested in, the company stated on Monday.

The feature marks a departure for a social network that typically emphasizes real-time delivery of information.

How will Twitter determine which tweets a user may want to see? Twitter spokesman Robert Weeks said the digest will feature the tweets that the “people you’re connected to on Twitter are engaging with the most.”

From the email digest, users will be able to see the conversation about a particular tweet, follow shared links and send out their own tweets. The digest will include tweets not just from a user’s own feed but also from the feeds of people he or she follows.

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Social Networks Go Verified Accounts

Celebrities and other public figures will soon have the ability to verify their accounts and display a preferred “alternative name,” TechCrunch reports.

In an effort to stop impostors, Facebook will reportedly soon allow celebrities and other public figures to verify their accounts in much the same way that Twitter does.

The social network will begin notifying public figures with many subscribers that they can verify their accounts by submitting an image of a government-issued ID, allowing them to display a preferred pseudonym instead of their birth name, according to a TechCrunch report. Facebook will then manually approve the “alternative names” to confirm they are the real stage names or pen names.

Facebook users must be chosen to participate in the program; there is no way to volunteer for verification. However, unlike Twitter, verified accounts will not receive a special badge indicating verified status.

Verification will allow celebrities to be more readily accessible to fans when using their stage names instead of what is officially listed on their birth certificates. The program will also gain more prominent placement in the “People To Subscribe To” section.

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Google Launches Politics Page

Google has launched a political hub site to help the voting public get information, discuss issues and track candidates’ popularity.

On Monday, Google launched an election site designed to not only offer users information but also to give them a chance to provide feedback on the candidates and the issues.

“From the nineteenth century’s pamphlets to the twentieth century’s TV ad revolution, our elections have always been shaped by how we communicate and consume information,” wrote Eric Hysen, a member of Google’s politics and elections team, in a blog post. “Just in time for the Iowa Caucuses, we’re launching an election hub where citizens can study, watch, discuss, learn about, participate in and perhaps even make an impact on the digital campaign trail as it blazes forward to Tuesday, November 6, 2012.”

The election site went live just in time for the Republican caucuses in Iowa. It’s was a pivotal day for the six GOP candidates campaigning in Iowa, with each trying to emerge as an early frontrunner.

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Goo.gl Link Spreading Malware via Twitter

As if we don’t have enough to worry about when it comes to potential attacks of all kinds. First there were reports about the social media site Facebook and its highly infected news feeds now there appears to be yet another mischief seeking internet fiend sending out infected Goo.gl links via Twitter. Users are being warned not to click these suspicious links as they might direct you to malicious sites.

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