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Qualcomm Throws $$ At Sharp

December 12, 2012 by  
Filed under Consumer Electronics

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Qualcomm is set to make a $120m investment in troubled Japanese display maker Sharp.

Rumours had been floating around that Qualcomm was looking to make an investment in Sharp, and the display maker has confirmed the investment. Qualcomm initially will invest $60m in Sharp through its Pixtronix subsidiary by the end of 2012 to help develop Sharp’s IGZO display technology.

Qualcomm will make a further $60m investment in Sharp should the initial work on its IGZO displays seem promising. Should Qualcomm complete the $120m investment in Sharp, that will make it the single largest shareholder with around five percent of the firm, primarily due to the fact that Sharp’s share price has fallen by almost 75 percent in 2012.

While Sharp said it will work with Qualcomm on further developing its display technology, the two firms will also look at working together on developing chip fabrication technologies.

It had been reported that Intel and Dell were also sniffing around Sharp, while Hon Hai is known to be looking to make a stake in the firm, though its demand for a seat on Sharp’s board is likely the main sticking point in negotiations. Sharp has warned that its future is in doubt if it cannot secure investment to repay large debts it amassed as part of its LCD manufacturing push back in 2006 and 2007.

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Tegra 3 No Match For Adreno 320

October 23, 2012 by  
Filed under Computing

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Qualcomm’s new Snapdragon S4 Pro quad-cores are slowly starting to show up in new phone and tablet designs, and in case you’ve been following the market, you know they will be the fastest thing around until A15 parts appear.

But aside from the custom Krait core, Qualcomm’s new chips feature new Adreno 3 series graphics and judging by some early benchmarks, this is a match made in heaven.

Tom’s Hardware put the new graphics core to the test, with some very impressive results. Basically Adreno 320 blows the competition out of the water. However, it does not manage to surpass the huge SGX543MP4, used on the third generation iPad.

In GLBenchmark 2.1 the SGX543MP4 ranks first, with 251 and 139 points in Pro and Egypt tests. Adreno 320 comes in second, with 191/137, the SGX543MP2 scores 147/90, while the Tegra 3 TL30 scores 82/63. However, in fill rate tests Adreno 320 trails both the SGX543MP4 and SGX543MP2, but it is still miles ahead of the Tegra 3, SGX540 and Adreno 225.

However, in off-screen GLBench 2.5 Adreno 320 manages to squeeze ahead of SGX543 parts and the rest of the competition, but once again it loses in fill rate tests.

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Samsung Goes HSA

September 13, 2012 by  
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It seems that the IFA 2012 show in Berlin was a good show for AMD as well, or to be precise, it was good for the HSA (Heterogeneous System Architecture) Foundation founded by AMD, ARM, Texas Instruments, Imagination and Mediatek. Samsung has joined up alongside six new members.

The HSA Foundation was created back in June at AMD’s Fusion Developer Summit as a foundation that will deliver new user experiences through advances in computing architectures in order to improve power efficiency, performance, programmability, portability across computing devices and general support of software across a broad spectrum of devices in order to remove the need for code rewriting for various different platforms.

Senior Manager of Technology Marketing at AMD, Sasa Marinkovic, noted on the AMD blog that there is no doubt that the HSA Foundation is off to a good start and in addition to Samsung, they are more than happy to welcome six additional companies including Apical, Arteris, MulticoreWare, Sonics, Symbio and Vivante.

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Will Qualcomm Buy AMD?

August 20, 2012 by  
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This wild rumor is not completely without merit, as Qualcomm did acquire a piece of AMD, or AMD’s handheld graphics business to be precise, and it would not be too surprising to see Qualcomm after the whole company sometime in the future.

Samsung on the other hand is not an entirely impossible choice, but at this point it won’t be acquiring AMD either.

It looks like market players want to see the acceptance of Windows RT that will finally prove how important ARM processors really are and knowing AMD, the worst is behind them, as 2012 was the year of many chances, cancelation and anything but good execution for them.

Meanwhile Qualcomm is doing great in the ARM market, although its Snapdragon S4 line suffers from insufficient 28nm production, but due to its on-chip LTE implementation the chips are sought after, especially in the United States market.

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TI Shows Off New Multi-Core DSPs

July 20, 2012 by  
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Texas Instruments has released two evaluation modules sporting its TMS320C665x multi-core digital signal processor (DSP) chips.

Texas Instruments has been pushing its line of DSPs for many years and while the firm now offers DSP and ARM processing on a single board, it still makes a considerable amount of money flogging its C6000 series DSPs. The company has been promoting its multi-core TMS320C665x series DSPs recently and has now released two test boards to help developers get started.

Texas Instruments said the TMDSEVM6657L and TMDSEVM6657LE evaluation modules will include its Multicore Software Development Kit, the Code Composer Studio development environment and demonstration codes. The firm said the difference between the two boards is in their emulators, with the TMDSEVM6657LE having the faster XDS560V2 emulator while the TMDSEVM6657L features a XDS100 emulator.

Ramesh Kumar, business manager of multicore processors at Texas Instruments said, “Our goal has always been to make multicore programming easier and more accessible to developers. With the availability of our new, low-priced C665x EVMs, we are driving our Keystone devices into smaller and more portable products, enabling developers to take advantage of multicore in a wider range of high-performance and portable applications.”

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Will Chipmakers Make Cuts This Year?

July 2, 2012 by  
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Gartner is warning that worldwide wafer fab equipment spending is on pace to total $33 billion in 2012 which is a decline of 8.9 percent from 2011.

Gartner analysts warned that this is a sign of an industry in downturn and said the market will return to growth in 2013 with WFE spending projected to surpass $35.4 billion, a 7.4 percent increase from 2012. Bob Johnson, research vice president at Gartner said 2012 spending was strong at the beginning of the year, as foundries and other logic manufacturers ramped up sub-30-nm production.

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AMD, ARM And Others Form HSA Chip Foundation

June 21, 2012 by  
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AMD, ARM, Imagination Technologies, Mediatek and Texas Instruments have signed up to create the Heterogeneous System Architecture Foundation (HSAF).

AMD has been pushing its vision for heterogeneous computing, where CPUs and GPUs can share system resources such as memory allowing developers to treat any processing core as a black box. Now the firm has managed to rope in ARM, Imagination Technologies, Mediatek and Texas Instruments to create the non-profit HSAF.

According to AMD, HSAF will try to define a hardware specification for developers to standardise upon, which should make development quicker and easier.

Phil Rogers, HSAF president and AMD corporate fellow said, “HSA [heterogeneous system architecture] moves the industry beyond the constraints of the legacy system architecture of the past 25-plus years that is now stifling software innovations. By aiming HSA squarely at the needs of the software developer, we have designed a common hardware platform for high performance, energy efficient solutions. HSA is unlocking a new realm of possibilities across PCs, smartphones, tablets and ultrathin notebooks, as well as the innovative supercomputers and cloud services that define the modern computing experience.”

AMD has scored something of a coup by getting big names such as ARM, Imagination and Texas Instruments to back its vision of a heterogeneous system architecture. Although the company has been struggling in outright performance terms against Intel, the idea of a combining CPU and GPU resources and making them appear as one to the application is something that will help it leverage its GPU compute capability against Intel.

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Qualcomm Chip Issues Should End By December

June 19, 2012 by  
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Qualcomm said it believes TSMC’s 28nm supply issues will continue until year end.

Qualcomm, which relies solely on TSMC for its 28nm chips, said it believes the supply of chips will improve, but the firm expects its 28nm supply not to be back to normal until the end of 2012.

Previously Qualcomm had poured scorn on TSMC by telling investors it is looking at rival wafer fabs to avoid supply issues in the future. Qualcomm’s CEO Paul Jacobs told Reuters once again that the firm is looking to other foundries for extra capacity, adding, “The goal is to get enough supply for everyone.”

TSMC’s 28nm process node has been tapped by a number of big name customers including AMD, Nvidia and Qualcomm, with the chip fab unable to meet demand. Since Qualcomm made the rare public admission that it wasn’t happy with the state of TSMC’s 28nm chip supply, the smart money has been on Globalfoundries picking up the slack, however nothing specific has been announced by either firm.

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Qualcomm Updates The S4 Series

June 14, 2012 by  
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Qualcomm’s Snapdragon S4 chips are proving to be quite a coup for the company. They are faster than anything the competition has to offer, more power efficient and some versions include integrated LTE. The only problem is that Qualcomm is having trouble meeting demand.

Qualcomm announced four new S4 chip series aimed at wildly different market segments, all based on the very successful Krait architecture.

Snapdragon S4 Prime chips will target smart TVs and similar applications. The first Prime part is the MPQ8054, a 1.5GHz quad-core with Adreno 320 graphics. Qualcomm promises “leading” audio/video capabilities and low power consumption, although we are not sure efficiency very important in TVs.

Meanwhile Snapdragon S4 Pro parts sound like all-rounders. They also feature Adreno 320 graphics and the S4 Pro tier includes the APQ8064 quad-core and MSM8960T, the Pro version of MSM8960. Pro parts are likely to end up in tablets, hybrids and other “ultra-thin and sleek” devices.

S4 Plus parts are geared towards the traditional mobile market, smartphones and tablets, ranging from the low-end to the high-end. Processors in the S4 Plus tier include MSM8960, APQ8060A, MSM8660A, MSM8260A, APQ8030, MSM8930, MSM8630, MSM8230, MSM8627 and MSM8227.

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Asus Stakes Claim In Tablets Market

May 4, 2012 by  
Filed under Around The Net

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Asus has won critical acclaim for its early tablets, including the quad-core Transformer Prime TF201 that was debuted last year and the new quad-core Transformer Pad TF300T that will be available in some U.S. retail stores next week.

And it continues to improve its place in the crowded market — jumping into the Top 5 list of suppliers for the first time in 2011, according to the latest research from IDC. Asus ranked fifth in tablet shipments in both the U.S. and world in 2011 with a 2.3% share of the U.S. tablet market and a 2.5% share of the worldwide market.

Apple’s iPad remained at the top of both lists.

Though Asus still lags somewhat behind the market leaders, its influence on the market is clearly on the rise and could move it further up the tablet list, analysts say.

For instance, along with launching an array of powerful higher-priced new tablets, Asus is reported to be Google’s choice to supply a low-priced $200 device said to be called Google Play. The Google tablet would run Ice Cream Sandwich and a Tegra 3 quad-core processor, reports say.

The reports suggest Google is looking to launch the new tablet at its Google I/O developer conference in late June.

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