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FTC Singles Out Google’s Chrome
Federal Trade Commission Chairman Jon Liebowitz this week singled out Google for not adopting “Do Not Track,” the privacy feature that allows consumers the ability to opt out of online tracking by Web sites and marketing entities.
In an interview Monday with Politico, Liebowitz called out Google for not supporting Do Not Track in its Chrome browser.
Noting that Do Not Track had gathered momentum, Liebowitz said, “Apple just announced they’re going to put it in their Safari browser. So that gives you Apple, Microsoft and Mozilla. Really the only holdout — the only company that hasn’t evolved as much as we would like on this — is Google.”
Do Not Track has been promoted by the FTC and by privacy advocates including the Electronic Frontier Foundation (EFF), as the best way to help consumers protect their privacy.
The technology requires sites and advertisers to recognize incoming requests from browsers as an opt-out demand by the user. The information is transmitted as part of the HTTP header.
As Liebowitz said, Microsoft and Mozilla have added Do Not Track header support to their Internet Explorer 9 (IE9) and Firefox 4 browsers. While Apple hasn’t confirmed that the next version of Safari will include Do Not Track, developers have reported finding the feature in early editions bundled with Mac OS X 10.7, aka “Lion,” the upgrade slated to ship this summer.
YouTube Explodes
February 28, 2011 by admin
Filed under Around The Net
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According to a study of over 16,000 mobile YouTube users conducted by Google, 75% of respondents said that mobile is their primary way of accessing YouTube. At first glance, that figure may come as no surprise – after all, how shocking is at that a survey of mobile users finds that they watch a lot of YouTube Mobile? However, it’s actually a rather telling number.
For some of us, watching YouTube on a mobile device is an additional way to watch video, not the primary way. But for a large majority of mobile video users, it’s completely the opposite.
The survey found that 70% of the respondents reported visiting YouTube Mobile at least once per day and, while there, 58% spent more than 20 minutes per visit. 38% even when as far as to report that they feel like YouTube Mobile is replacing their desktop video usage entirely.
As noted by the Google Mobile Ads blog post reporting this data, these figures aren’t really a surprise. It referenced a recent Nielsen survey that found that YouTube Mobile is the number one mobile video viewing site in the U.S., with more than 7.1 million uniques.
Of course, Google is revealing this news to pique the interests of mobile advertisers – the post mentions that advertisers can now buy a “daily roadblock” which allows them to own all available ad impressions for 24 hours. Those ads would run on the Search, Browse and Home pages of the mobile website. Read More……