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T Mobile Sees Growth

January 20, 2014 by  
Filed under Smartphones

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T-Mobile US has reported a fourth-quarter boost in customer growth and offered to pay customers to ditch rival service providers, escalating already intense competition in the U.S. wireless market.

The company, the No. 4 U.S. mobile operator, promised payments of up to $350 per line to consumers who break their contract with any of its bigger rivals and switch to T-Mobile.

The offer came just days after AT&T Inc promised a $200 credit to T-Mobile customers who switch. While AT&T also offered up to $250 for switching customers who trade in their phone, T-Mobile said it would pay up to $300 for trade-ins.

The companies have been targeting each other because they use the same network technology, making it easy for consumers to bring their phone when they switch, but some on Wall Street are concerned they will cause an industry-wide price war.

T-Mobile said it hoped that whole families as well as individuals would switch to its service in response to the new cash offer, which is aimed at covering early contract termination fees typically charged by wireless operators.

John Legere, the outspoken chief executive of T-Mobile, said he hoped the offer would end the “industry scam” of family plans, which tie entire families into long-term contracts.

Legere joked that AT&T’s recent offer would actually play to T-Mobile’s advantage because it would allow AT&T customers to try a different service with less financial risk than before.

“If it doesn’t work they’ll pay you to come back,” Legere said in announcing the offer at the Consumer Electronics Show in Las Vegas.

T-Mobile, which is 67 percent owned by Deutsche Telekom, managed to turn the corner on four years of customers losses in 2013 by criticizing its rivals and promoting its service plans as being more flexible and consumer friendly.

It said it added 1.645 million net customers in the fourth quarter, up from 1.023 million in the quarter before, marking its third quarter of customer growth for 2013.

The fourth-quarter additions included 869,000 valuable post-paid customers, which was up 13 percent from the third quarter, according to the company.

It said customer defections, known in the industry as churn, stayed at third-quarter levels of 1.7 percent and compared with 2.5 percent in the fourth quarter of 2012.

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The FCC Gives AT&T The OK

December 28, 2011 by  
Filed under Smartphones, Telecom

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The U.S. Federal Communications Commission approved AT&T’s US$1.9 billion buying of spectrum from Qualcomm on Thursday, allowing the carrier to salvage one ambitious deal to acquire more spectrum, after squashing its planned merger with T-Mobile USA.

AT&T announced its plan to buy the Qualcomm spectrum last December, a few months before it revealed the much larger proposal to merge with T-Mobile for $39 billion. It said both were motivated by the need for more radio spectrum to increase the coverage and capacity of its LTE (Long-Term Evolution) network. AT&T withdrew the T-Mobile plan on Monday after the FCC, the Department of Justice and others said it was not in the public interest.

With the Qualcomm purchase, AT&T will get 6MHz of spectrum across the country in the coveted 700MHz band, as well as another 6MHz of spectrum in five major metropolitan areas: New York, Boston, Philadelphia, Los Angeles and San Francisco, according to the FCC’s order released Thursday. Those five markets represent about 70 million potential subscribers. The carrier has said it plans to use it as a supplemental downlink for its LTE network, allowing for faster and more consistent mobile data service.

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