Yahoo Beefs Up Mobile Search

Yahoo is beefing up its search service on mobile devices, following Google’s lead by highlighting content such as images, videos and reviews ahead of regular search results

The changes will apply to Yahoo search on the mobile web in the U.S., in browsers such as Safari and Chrome. Yahoo’s mobile app and desktop site already provide some additional content within results.

A search on the mobile web for Barack Obama, for instance, displays information about him from Wikipedia, such as his height and birth date, as well as links to news, images and YouTube videos. In one search Thursday, the videos included some curious choices, including “Barack Obama is Illuminati.”

Google already highlights a variety of content related to search queries, including news and related tweets, as well as links to other services like Maps. Microsoft’s Bing does something similar.

Because Yahoo is playing catch-up, the changes might not attract many new users, but they could help it retain people who use Yahoo for mobile searches today.

In the last quarter of 2014, mobile accounted for half of Yahoo’s search traffic in North America, up from 32 percent during the same period in 2013, according to research firm eMarketer.

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IDL Goes Live

The Internet has a cluster of superheroes ready to defend it, the Internet Defence League (IDL).

The IDL was set up by protest group Fight for the Future following the recent outbreak of web site blackouts that were launched to protest against legislation like SOPA and PIPA. It offers web sites a way to show that they are always ready to defend the internet against attack.

“The Internet Defense League takes the tactic that killed SOPA and PIPA and turns it into a permanent force for defending the internet, and making it better,” it says on its homepage. “Think of it like the internet’s Emergency Broadcast System, or its bat signal!”

Like those earlier protests, the idea is to get the more informed people, people that are actually operating internet properties, into the debate.

“Internet freedom and individual power are changing the course of history. But entrenched institutions and monopolies want this to stop,” explains the group. “Elected leaders often don’t understand the internet, so they’re easily confused or corrupted.”

Anyone that runs a web site is invited to join, and the idea is to get millions of people involved. Once they have joined the IDL they will be given software code to add to their web sites to show that they are members.

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GoDaddy To Drop SOPA Support

Giant domain name registrar GoDaddy.com has yanked its support from the controversial Stop Online Piracy Act after owners of several websites stated they would take their business elsewhere.

Negative feedback about SOPA from a number of customers forced GoDaddy to take a second look at the legislation, said Warren Adelman, Go Daddy’s newly appointed CEO. Go Daddy has concerns about the free speech and Internet security implications of the legislation, but until now, has worked with lawmakers to address those issues, he said.

“It’s clear to us the bill’s not ready in its current form,” Adelman said Friday. “Looking at this over the last 20 hours, we’re not seeing consensus in the Internet community, we’re hearing the feedback from our customers.”

On Thursday, Reddit user selfprodigy said he was pulling 51 domain names from GoDaddy because of the registrar’s support of SOPA. The same day, Ben Huh, CEO of the Cheezburger family of humor websites said said his company would move its 1,000-plus domains off Go Daddy unless it dropped its support for the bill, known as SOPA.

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