Google Inc has been leaning on applications and mobile game developers to use its more expensive in-house payment service, Google Wallet, as the Internet search giant tries to copy the financial success of Apple Inc’s iOS platform.
Google warned several developers in recent months that if they continued to use other payment methods – such as PayPal, Zong and Boku – their apps would be removed from Android Market, now known as Google Play, according to developers, executives and investors in mobile gaming and payment sectors.
Developers say the Internet search giant is trying to simplify consumer payments, hoping apps-buying will rise and offset their higher costs. Google’s payment service charges a higher cut per transaction than some rivals’. But the move also suggests Google is using its powerful position in the mobile apps market to promote an in-house offering.
“Although this move by Google might seem high-handed, it reduces the friction for purchases inside Android apps and therefore makes users more valuable,” said Hugo Troche, chief executive of Appsperse, a cross-promotion network for app discovery.
Android Market, or Google Play as it is now known, is the company’s answer to Apple’s apps store, where consumers browse and buy or download everything from games and music to individual software or applications. Google wants Google Wallet to be the dominant way that people pay for anything on this platform.
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American Express has just debuted a digital payment and commerce service that makes it possible to use Android-based devices and Apple iPhones for person-to-person online payments. Visa announced a similar personal payment product in the U.S. on March 16.
Analysts say the moves by Visa and American Express are clearly aimed at challenging PayPal in the personal payments business.
The new Amex service, named Serve, allows consumers and small businesses to make purchases and person-to-person payments on iOS- and Android-based devices. Serve accounts are also accessible on personal computers through Facebook and at Serve.com.
Serve also allows users to create and manage sub-accounts for friends and family members.
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Google is joining Citigroup and Mastercard to establish a mobile payment system that will turn Android phones into a kind of electronic wallet, the Wall Street Journal said, citing people familiar with the matter.
The new system, which is in its early stages, will allow consumers to wave their Android phones in front of a small reader at the checkout counter to make payments, the Journal reported.
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