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Will Sprint Cut It’s Staff?

August 26, 2014 by  
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Sprint’s new CEO Marcelo Claure addressed employees for the first time and promised price reductions are coming very soon, according to a report.

Sprint didn’t deny the report of Marcelo’s comments. A spokesman also confirmed Friday that Sprint is “focusing on providing the best value in the market.”

According to the account of Claure’s comments, he told workers, “We’re going to change our plans to make sure every customer in America thinks twice about signing up to a competitor.” The report, which first appeared in LightReading.com, also said that “very disruptive” rate plans are coming this week.

Sprint didn’t dispute Light Reading’s report, but a spokesman said Sprint is not commenting on “any potential pricing plans before they are announced.”

The spokesman, Doug Duvall, said Marcelo held his first all-employee town hall meeting before a standing-room-only crowd. He added: “He shared his passion for his family, work and soccer team and his commitment to leading Sprint. He discussed Sprint’s challenges and pledged to get Sprint ‘back in the game’ by focusing on providing the best value in the market, completing our network build and optimizing Sprint’s cost structure.”

By confirming Sprint wants to offer the “best value in the market,” it’s pretty clear that Sprint, the third-largest U.S. carrier, will soon wage a price war with the T-Mobile, the fourth-largest U.S. carrier that has quickly been gaining on Sprint.

Analysts recently said Sprint’s recent “Framily plan” isn’t competitive in the market, which former CEO Dan Hesse acknowledged in late July before his departure on Monday.

The Sprint Framily plans costs $160 a month for 4GB of data, but comes with overage charges and won’t allow tethering. Meanwhile, T-Mobile has a family plan offered through September that costs $100 a month for four lines and 10GB of data, although each line is limited to 2.5GB.

Hesse had earlier described subscriber plans Sprint was testing that have tiers of data and unlimited data.

According to Light Reading, Claure also told employees that price cuts are needed because Sprint’s network isn’t at the level of performance and reach that it should be. “When you have a great network, you don’t have to compete on price,” he reportedly said. “When your network is behind, unfortunately you have to compete on value and price.”

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Samsung Sues Apple

April 25, 2011 by  
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In the uber competitive world of mobile device development suing is fast becoming a sport engaged in by all of the titans of technology. Add another lawsuit to the pile as Samsung Electronics hits Apple with lawsuits in three countries alleging infringement of patents on smartphone technologies. Last week Apple sued Samsung for allegedly copying the designs of Apple’s iPad, iPod Touch and iPhone in its Galaxy smartphone and Galaxy Tab tablet PC.

On Thursday, the South Korean electronics maker sued Apple in Seoul alleging five patent infringements, in Tokyo over two alleged infringements and in Manheim, Germany, over three.

“Samsung is responding actively to the legal action taken against us in order to protect our intellectual property and to ensure our continued innovation and growth in the mobile communications business,” the company said in a statement.

According to Samsung, the lawsuits say Apple infringed on patents concerning reducing data transmission errors in WCDMA (Wideband CDMA) mobile networks, tethering mobile phones to PCs so the PC can use the phone’s wireless data connection, and reducing power consumption when transmitting data over HSPA (High Speed Packet Access) networks.

Apple’s lawsuit filed on April 15 in the U.S. says Samsung copied external design features on the iPhone, iPod Touch and iPad. The lawsuit further alleges that Samsung designed application icons for that come close to icons on Apple’s devices.

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Verizon May Not Carry The PlayBook

April 22, 2011 by  
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Verizon Wireless is still evaluating whether or not it will carry the PlayBook tablet computer from Research In Motion, the biggest U.S. mobile operator stated on Wednesday.

While BlackBerry maker RIM had said it expected Verizon Wireless to be one of its distribution partners for PlayBook, the company said it has yet to make such a determination.

“We’re still evaluating the BlackBerry Playbook and have not made a determination as to whether we’re going to distribute it,” Verizon Wireless Spokeswoman Brenda Raney said.

The comment came the day after PlayBook debuted at North American electronics retailers.

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Playbook To Focus On Corporate Space

March 18, 2011 by  
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With the Playbook supposedly launching in April, it is expected that RIM will  a lot of their marketing budget on the corporate space. This is the best strategy for RIM since the company already has a strong presence in the enterprise space with companies that already use Blackberry services as part of their electronic communication infrastructure.

RIM is expected to leverage is clients existing investment in BES Blackberry Enterprise Server). RIM’s strategy gives Playbook a small advantage; since BES customers will be able to utilize functions like provisioning, configuring, applying corporate policies, application deployment/management and auditing PlayBook devices using the BES infrastructure that they already have in place.  Read More….