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Corporate America Prefers iPads

March 19, 2012 by  
Filed under Around The Net

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Corporate customers who are planning tablet purchases next quarter overwhelmingly picked Apple’s iPad, a research firm said Tuesday.

Of the 1,000 business IT buyers surveyed last month by ChangeWave Research who said they would purchase tablets for their firms in the coming quarter, 84% named the iPad as an intended selection.

That number was more than ten times the nearest competitor and was a record for Apple.

“The percentage reporting they’ll buy Apple iPads has jumped to the highest level of corporate iPad demand ever seen in a ChangeWave survey,” the company said in a blog post.

Apple’s share of future business purchases has never been lower than 77% in any ChangeWave survey, which go back to November 2010.

Just over a fifth of all IT buyers — 22% — confirmed that they would be purchasing tablets for employees in the April-June quarter, ChangeWave said.

While Apple’s stock among corporate buyers rose by seven percentage points from the 77% that tapped the iPad as their preferred device last November, all other tablet makers’ numbers dropped in the most recent survey.
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