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Is nVidia’s Auto Venture Paying Off?

August 17, 2016 by  
Filed under Consumer Electronics

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The driverless car market is expected to grow to $42 billion by 2025 and Nvidia has a cunning plan to grab as much of that market as possible with its current automotive partnerships.

The company started to take in more cash from its car business recently. The company earned $113 million from its automotive segment in fiscal Q1 2017. While that is not much it represents a 47 percent increase over the year before. Automotive revenue up to about 8.6 percent of total revenue and it is set to get higher.

BMW, Tesla, Honda and Volkswagen are all using Nvidia gear in one way or another.

BMW’s been using Nvidia infotainment systems for years and seems to have been Nvidia’s way into the industry. Tesla has a 17 inch touchscreen display of which is powered by Nvidia. You can see Tesla’s all-digital 12.3-inch instrument cluster display uses Nvidia GPUs. Honda has Tegra processors for its Honda Connect infotainment system.

But rumors are that Nvidia is hoping to make a killing from the move to driverless cars. The company is already on the second version of its Drive PX self-driving platform. Nvidia claims that Drive PX recently learned how to navigate 3,000 miles of road in just 72 hours.

BMW, Ford, and Daimler are testing Drive PX and Audi used Nvidia’s GPUs to help pilot some of its self-driving vehicles in the past. In fact Audi has claimed that it can be used to help normal car driving.

It said that the deep learning capabilities of Drive PX allowed its vehicles to learn certain self-driving capabilities in four hours instead of the two years that it took on competing systems.

According to Automotive News Europe Nvidia is working closely with Audi as its primary brand for Drive PX but then it will move to Volkswagen, Seat, Skoda, Lamborghini, and Bentley.
Tesla also appears to think that Nvida is a key element for driverless car technology. At the 2015 GPU Technology Conference last year, the company said that Tegra GPU’s will prove “really important for self-driving in the future.” Tesla does not use the Drive PX system yet, but it could go that way.

Courtesy-Fud

 

Qualcomm Releases Car Platform

June 23, 2016 by  
Filed under Computing

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Qualcomm has released its Connected Car Reference Platform so that the car industry to build prototypes for the next-generation connected car.

Qualcomm could make piles of dosh if car-makers choose its platforms in the future. While it looks like the whole program and hardware package is not there yet, it gives developers something to play with which should see it under the bonnet of the next generation of car automation.

The next trick will be to get autonomous steering and collision avoidance features into the package. Qualcomm will probably apply its machine learning SDK, announced just a few weeks ago, and the Snapdragon 820 processor.

In a press release Qualcomm said the Connected Car Reference Platform uses a common framework that scales from a basic telematics control unit (TCU) up to a highly integrated wireless gateway, connecting multiple electronic control units (ECUs) within the car and supporting critical functions, such as over-the-air software upgrades and data collection and analytics.

The vehicle’s connectivity hardware and software to be upgraded through its life cycle, providing automakers with a migration path from Dedicated Short Range Communications (DSRC) to hybrid/cellular V2X and from 4G LTE to 5G.

It can also manage concurrent operation of multiple wireless technologies using the same spectrum frequencies, such as Wi-Fi, Bluetooth and Bluetooth Low Energy.

The system supports OEM and third-party applications to providing a secure framework for the development and execution of custom applications.

Qualcomm appears to be working on the problem of over-the-air software updates. Updating software on a mission-critical system such as an autonomous car is a much harder problem than updating a smartphone because it has to be completely secure and work every time without reducing safety. However given that updates have stuffed up the mobile phone business and a car will need lots of them in its much longer working life, it is something which will need to be tackled.

Qualcomm has to solve this problem anyway to accelerate shipments not only to the car market but to the IoT market, where it hopes to sell tens of billions of chips.

Qualcomm says it expects to ship the Connected Car Reference Platform to automakers, tier 1 auto suppliers and developers late this year.

Courtesy-Fud

Is Tesla Poaching nVidia’s Engineers?

April 20, 2016 by  
Filed under Around The Net

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Tesla Motors,’ which has been poaching engineers from Apple and AMD, could be causing a few headaches for Nvidia.

MKM analyst Ian Ing pointed out that Nvidia and Tesla have partnered in machine-learning which is the key to autonomous driving. Nvidia’s own automotive segment grew 80 per cent to $320 million in revenue.

It had been known that Tesla is swiping Apple and AMD engineers, but the difficulty is that it also needs staff from its old chum Nvidia. Ing said that Apple and AMD staff are not as steeped in graphics processing units and machine learning as Nvidia’s staff.

“Although there are widely reportedly headlines that Tesla has been hiring chip architects from Apple and AMD, we note that expertise has been focused more on multi-purpose application processors vs. the GPU accelerators necessary for machine learning,” Ing wrote.

This could either pressure Nvidia to work more closely with Tesla, or it too might lose staff to the carmarker. However that might be a small headache for Nvidia which is doing obscenely well, according to Ing. He is suggesting everyone should buy Nvidia shares.

Courtesy-Fud