Sharp Pinning Hopes On In-car Displays

Struggling display manufacturer Sharp, reeling from cutthroat competition in mobile phones, will push car makers to incorporate vehicle dashboards that have gestural commands, thin bezels and other next-generation features.

It’s hoping cars will be controlled, in part, through high-resolution displays that can fit any two-dimensional surface area, such as dashboard panels with rounded contours.

The company has shown off the wavy screens for cars and consoles in recent months, and has tried to woo automakers to use them. Under the firm’s new medium-term strategy, the push has taken on greater urgency.

Thin-bezel dashboard LCDs, as well as screens that can provide multiple views to different passengers in a car depending on their perspective, could prove to be a lifeline for Sharp, which hasn’t been able to command a dominant market position despite cutting-edge technology.

Sharp is an Apple supplier and is said to be a maker of iPhone 6 screens, along with Japan Display, and LG Display of South Korea.

Apple sources some of its screens from Sharp’s Kameyama plants in central Japan, which produce the maker’s flagship IGZO (indium gallium zinc oxide) transparent crystalline semiconductor displays. IGZO displays, which Sharp began producing for smartphones in 2013, have smaller pixels than conventional LCD screens and feature low power consumption.

Last month, Sharp showed off a 5.5-inch display with 3860 x 2160 or 4K pixel resolution, which was part of a 12.5-inch IGZO panel. But there were no immediate plans for mass production.

Sharp’s ability to generate dazzling phone graphics hasn’t saved its bottom line. The firm announced a US$1.7 billion bailout from banks this week, its second lifeline in three years, and posted a dismal earnings performance for the year to March 31 with a net loss of ¥222.3 billion ($1.8 billion). It blamed declining prices in small and medium-sized LCDs.

In contrast, Sharp sees prices for automotive and industrial automation displays as more stable because the barriers to market entry are higher due to the technological know-how that’s required. Now it needs to play for time.

Source

Toyota Goes Wireless Charging

Toyota is taking the smartphone boom quite seriously and the car-maker hopes to offer the first wireless charging systems in select models as early as next year.

Toyota’s wireless system will be compatible with the Qi standard and it will be introduced in the new Avalon sedan next year. Of course, it will be optional and it will be part of Toyota’s $1,950 “technology package” which includes other geeky goodies as well.

According to the BBC, Chrysler is also planning to offer a similar system in the Dodge Dart. Other car-makers will no doubt offer wireless charging functionality sooner rather than later.

The number of Qi compatible phones is limited for the time being. Just 34 phones support it, including the Lumia 920, Nexus 4 and HTC Windows Phone 8X. However, some very popular devices like Apple’s iPhone and Sammy’s Galaxy S series phones don’t support wireless charging just yet.

Source…