AMD To Focus On China

Advanced Micro Devices has relocated its desktop chip business operations from the U.S. to the growing market of China, adding to its research lab and testing plant there.

The desktop market in China is growing at a fast pace and its shipments of desktops and laptops are equal in ratio, said Michael Silverman, an AMD spokesman, in an email. “The desktop market in China remains strong,” Silverman said.

The move of AMD’s desktop operations was first reported by technology news publication Digitimes, but the chip maker confirmed the news.

The company is also developing tailored products for users in China, Silverman said.

AMD’s move of desktop operations to China brings them closer to key customers such as Lenovo, said Dean McCarron, principal analyst at Mercury Research.

“Not that they don’t have their sales in the U.S.,” but a significant number of those PCs are made in China and then shipped internationally, McCarron said.

AMD is the world’s second-largest x86 processor maker behind Intel. Many PC makers like HP and Dell get products made in China.

Being in China also solves some desktop supply chain issues because it moves AMD closer to motherboard suppliers like Asustek and MSI, which are based in Taiwan, but get parts made in China. Chips will be shipped to customers faster and at a lower cost, which would reduce the time it takes for PCs to come to market, McCarron said.

AMD already has a plant in Suzhou, which Silverman said “represents half of our global back-end testing capacity.” AMD’s largest research and development center outside the U.S. is in Shanghai.

Some recent products released by the company have been targeted at developing countries. AMD recently starting shipping Sempron and Athlon desktop chips for the Asia-Pacific and Latin America markets, and those chips go into systems priced between $60 and $399. AMD is targeting the chips at users that typically build systems at home and shop for processors, memory and storage. The chips — built on the Jaguar microarchitecture — go into AMD’s new AM1 socket, which will be on motherboards and is designed for users to easily upgrade processors.

China is also big in gaming PCs, and remains a key market for AMD’s desktop chips, said Nathan Brookwood, principal analyst at Insight 64. “White box integrator’s play a big role in China,” he said.

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Is Ethernet For Autos?

The most ubiquitous local area networking technology used by large companies may be packing its bags for a road trip.

As in-vehicle electronics become more sophisticated to support autonomous driving, cameras, and infotainment systems, Ethernet has become a top contender for connecting them.

For example, the BMW X5 automobile, released last year, used single-pair twisted wire, 100Mbps Ethernet to connect its driver-assistance cameras.

Paris-based Parrot, which supplies mobile accessories to automakers BMW, Hyundai and others, has developed in-car Ethernet. Its first Ethernet-connected systems could hit the market as soon as 2015, says Eric Riyahi, executive vice president of global operations.

Parrot’s new Ethernet-based Audio Video Bridging (AVB) technology uses Broadcom’s BroadR-Reach automotive Ethernet controller chips.

The AVB technology’s network management capabilities allows automakers to control the timing of data streams between specific network nodes in a vehicle and controls the bandwidth in order to manage competing data traffic.

Ethernet’s greater bandwidth could provide drivers with turn-by-turn navigation while a front-seat passenger streams music from the Internet, and each back-seat passenger watches streaming videos on separate displays.

“In-car Ethernet is seen as a very promising way to provide the needed bandwidth for coming new applications within the fields of connectivity, infotainment and safety,” said Hans Alminger, senior manager for Diagnostics & ECU Platform at Volvo, in a statement.

Ethernet was initially used by automakers only for on-board diagnostics. But as automotive electronics advanced, the technology has found a place in advanced driver assistance systems and infotainment platforms.

Many manufacturers also use Ethernet to connect rear vision cameras to a car’s infotainment or safety system, said Patrick Popp, chief technology officer of Automotive at TE Connectivity, a maker of car antennas and other automobile communications parts.

Currently, however, there are as many as nine proprietary auto networking specifications, including LIN, CAN/CAN-FD, MOST and FlexRay. FlexRay, for example, has a 10Mbps transmission rate. Ethernet could increase that 10 fold or more.

The effort to create a single vehicle Ethernet standard is being lead by Open Alliance and the IEEE 802.3 working group. The groups are working to establish 100Mbps and 1Gbps Ethernet as de facto standards.

The first automotive Ethernet standard draft is expected this year.

The Open Alliance claims more than 200 members, including General Motors, Ford, Daimler, Honda, Hyundai, BMW, Toyota, Volkswagen. Jaguar Land Rover, Renault, Volvo, Bosch, Freescale and Harman.

Broadcom, which makes electronic control unit chips for automobiles, is a member of the Open Alliance and is working on the effort to standardize automotive Ethernet.

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Japan Takes 1st Place On Supercomputer List

A Japanese computer has earned the number one spot on the Top 500 supercomputer list, ending China’s short reign of just six months. At 8.16 petaflops (quadrillion floating-point calculations per second), the K computer is more powerful than the next five systems combined.

The K computer’s performance was measured using 68,544 SPARC64 VIIIfx CPUs each with eight cores, for a total of 548,352 cores, almost twice as many as any other system on the Top500 list. The computer is still being put together, and when it enters service in November 2012 will have more than 80,000 SPARC64 VIIIfx CPUs according to its manufacturer, Fujitsu.

Japan’s ascension to the top means that the Chinese Tianhe-1A supercomputer, which took the number 1 position in November last year, is now in second spot with its 2.57 petaflops. But China continues to grow the number of systems it has on the list, up from 42 to 62 systems. The change at the top also means that Jaguar, built for the U.S. Department of Energy (DOE), is bumped down to third place.

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US Seeks To Regain Supercomputer Title

Last year the US lost the Super Computing crown to China which was assisted by a US corporation.  Hating to be beat the US is not seeking to wion the crown back under a project being called Titan.

On the campus of Oak Ridge National Laboratory (ORNL) in Oak Ridge Tennessee we have gotten word that “Titan” has been commissioned by the US Department of Energy.  The Supercomputer is expected to achieve speeds of 20 petaflops per second.

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