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Has The Smartphone Bubble Busted?

June 22, 2016 by  
Filed under Smartphones

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After sliding its slide-rules, flicking its abacus, and counting its toes, the bean counters at Gartner have decided that the smartphone business bubble has burst splattering in the face of those who depend on it.

Big G says the market will shrink from 14.4 per cent growth in 2015 to just 7 per cent in 2016 — with only 1.5 billion smartphone units being shipped globally this year. Compair this with 2010, when Gartner notes the market grew 73 per cent.

However the signs have been obvious for about a year. Mature Western markets saturated, China’s growth engine slowing as demand has topped out and other markets unable to afford the higher margin gear. The smartphone has come to the end of its ability to provide new technology too with companies only able to offer incremental upgrades. Carriers are moving away from subsidizing upgrades which means that them wasting their own profits to prop up the likes of Apple are over.

In emerging markets it says the average lifetime of premium phone is between 2.2 and 2.5 years, while basic mobiles have an average lifetime of three years and up.

Gartner sees the biggest remaining opportunity for smartphone growth in India, noting that sales of feature phones — aka dumbphones — accounted for a majority (61 per cent) of total mobile device sales last year, leaving plenty of scope for upgrades as smartphones continue to become more affordable.

It is estimating 139 million smartphones will be sold in India this year, growing 29.5 per cent year-over-year. It notes the average selling price of mobiles in the country remains below $70, and it expects smartphones priced under $120 to continue to contribute around half of overall smartphones sales there this year.  Apple’s hope that it can save its flailing business numbers by selling into India show the complete lack of understanding of how that market is working. It is tending to favor small local smartphone makers like Intex.

China is going to offer Apple no help either Gartner is expecting “little growth” in the region in the next five years. IT says it is “saturated yet highly competitive” market. Smartphones represented 95 per cent of total mobile phones sales last year.

Gartner analyst Annette Zimmerman said that “non-traditional” vendors in China could do well and thinks that by 2018 at least one such phone maker will be among the top five smartphone brands in the country.

“Chinese internet companies are increasingly investing in mobile device hardware development, platforms and distribution as they aim to grow their user bases and increase user loyalty and engagement,” she said.

The Sub-Saharan African region is also couched as an attractive region for smartphone vendors, with smartphone sales only overtaking mobile phones sales there for the first time last year. Nokia brand licensee and newly formed smartphone OEM HMD will want to take note, given it has paid for the right to build feature phones (and smartphones) bearing the previously iconic Nokia brand name.

Courtesy-Fud

HTC To Go High-End

August 18, 2015 by  
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Taiwanese smartphone maker HTC Corp said it will eliminate some jobs and discontinue models as part of its strategy to focus on high-end devices to better compete with the likes of AppleInc and Samsung Electronics.

“The cuts will be across the board,” Chief Financial Officer Chialin Chang told reporters after HTC reported a second-quarter loss and forecast another for the third-quarter. “They will be significant.”

Chang said the cost reductions would extend to the first quarter of next year, but declined to give further details.

A pioneer in early smartphones, HTC has been dismissed by industry watchers as confused, unoriginal and uncompetitive.

The company has been losing market share over the past few years, hit by intense competition at the high-end of the market from the likes of Apple and Samsung Electronics while budget Chinese rivals have also eclipsed its low-cost offerings.

HTC shares have fallen 51 percent so far this year. The stock closed 1.69 percent lower before the results were announced.

Chang said HTC was banking on selling high-end models in emerging smartphone markets such as India, where he said the company has a 20 percent market share of phones priced between $250-$400.

Analysts, however, are less optimistic, saying HTC is likely to continue to struggle for the next four quarters at least.

“We believe HTC will keep losing share in the smartphone market and will keep losing money,” analyst Calvin Huang with Taiwan’s SinoPac Securities wrote in a recent research note.

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Chipmakers Advocating MIPS Open Source Moves

May 27, 2015 by  
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Qualcomm Atheros, Lantiq (part of Intel) and Broadcom have joined the Prpl Foundation.

For those who came in late Prple is the organisation set-up by Imagination Technologies to support open-source software on the MIPS architecture.

The big names follow CUPP Computing, Elliptic Technologies, Imperas Software, Kernkonzept and Seltech joined the foundation at lower levels.

In a statement the Foundation said that the newcomers to the prpl Foundation’s board of directors will participate at the executive level and appoint representatives to the technical steering committee and to engineering groups including the security.

So in other words the key players will be advocating an open source approach to MIPS.

Prpl, is open to other architectures, and focuses on “datacenter-to-device portable software and visualized architectures”, it said. Initial domains oem its hit list are: datacenter, networking, storage, connected consumer, embedded and IoT.

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Can Qualcomm Comptete With Intel?

December 2, 2014 by  
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Qualcomm has confirmed that it will branch out from offering its Snapdragon mobile chips and will soon launch a line of server processors.

The firm’s CEO, Steve Mollenkopf, has remained tight lipped about the plans so far but, according to The Wall Street Journal, said during a meeting with financial analysts in New York on Wednesday that the company is working on chips for the data centre.

There’s no timing yet, either, although Mollenkopf said that his firm is currently “engaged with customers”.

Qualcomm is already the world leader in ARM chips for smartphones, and we assume that the company will develop server chips based on ARM’s 64-bit ARMv8-A architecture as rivals such as AMD have done.

The move will place Qualcomm in competition with chip giant Intel, which is currently one of the biggest server chip makers.

Qualcomm announced last month that it had acquired Cambridge-based chipmaker CSR for a hefty $2.5bn (£1.6bn), as the company looks to push further into the Internet of Things (IoT).

The buyout, which comes two months after CSR rejected a takeover bid from Microchip Technology, will see Qualcomm using the British company to push further into the IoT, automotive and mobile communications markets.

CSR rejected an initial bid from Microchip, but reports claim that the firm has until 5pm UK time today to make a better offer.

However, CSR’s board of directors has unanimously accepted Qualcomm’s offer of 900p a share. The closing price at the time of the offer was 660p.

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HTC To Make the Next Google Nexus Tablet

October 1, 2014 by  
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Google Inc has chosen HTC Corp to develop and deliver its upcoming 9-inch Nexus tablet, the Wall Street Journal reported, citing people familiar with the matter.

Google had been mulling HTC as a potential Nexus tablet partner since last year and HTC engineers have been flying to the Googleplex in Mountain View in recent months to work on the project, the report said.

Google’s decision to pick HTC reflects its long-term strategy of building a broad base of partners from device to device to prevent any one manufacturer from gaining a monopoly, the report said.

That may also be one of the reasons why Google chose HTC over bigger rivals Samsung Electronics Co Ltd, maker of the Nexus 10 tablet.

Google and HTC declined to comment on the report.

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Is The EU Going After Qualcomm

September 9, 2014 by  
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Qualcomm faces an antitrust investigation in Europe, even as it seeks to end a probe of its alleged monopoly practices in China.

Reuters reported that Qualcomm is looking for an amicable resolution of an investigation conducted by China’s National Development and Reform Commission (NDRC) over suspicions that it holds a monopoly in the Chinese telecoms market.

The investigation involves allegations that Qualcomm’s China subsidiary has been overcharging and exploiting its position in the wireless communications sector.

The antitrust probe of Qualcomm has been ongoing since last November, when the firm revealed that it was under investigation by the NDRC, though at the time it said the NDRC had not revealed the substance of the investigation.

In February, the NDRC declared it had received complaints against Qualcomm from the China Communications Industry Association, regarding its market position and patent fees it charged Chinese mobile phone manufacturers.

While the NDRC has ruled that Qualcomm does hold a monopoly in China, it has yet to decide whether the company has abused its position in the market.

Under China’s 2008 anti-monopoly laws, Qualcomm could face high fines, potentially topping $1bn.

In a statement to Reuters, Qualcomm said that it is seeking an amicable conclusion to the investigation. “Qualcomm executives discussed with NDRC officials several topics in an effort to reach a comprehensive resolution. We are continuing to cooperate with NDRC and cannot comment further,” the firm said.

Given that the NDRC is targeting at least another 30 foreign firms with antitrust investigations, including Microsoft and Volkswagen, critics have suggested that the monopoly law is being used to unfairly target overseas firms so that China can protect its native businesses.

Even if the China case is settled Qualcomm is now facing the prospect of a monopoly probe in Europe. Reuters has also reported the company could face a European Commission antitrust investigation following a complaint made four years ago by British software defined modem company Icera, a subsidiary of Nvidia.

Icera alleged that Qualcomm had engaged in anti-competitive behaviour by discouraging customers from doing businesses with Icera through patent related incentives and exclusionary pricing of chipsets.

While it was thought that the allegations had dropped from the European Commission’s agenda, the issue has resurfaced. It could even be fast-tracked following a similar monopoly case and subsequent fine made against Intel, which cost the company €1.1bn.

As yet, no official investigation has been opened by the European Comission. Qualcomm was contacted for a statement on both antitrust investigations, but the company has not yet responded.

Patents and their subsequent enforcement tend to play a major part in the technology industry as companies vie for market shares or state their supremacy. Qualcomm is no different, with the company having snapped up 2,400 patents from HP, including one for the now-defunct Palm technology, earlier this year.

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Is Snapdragon A Security Flaw?

August 21, 2014 by  
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Security researcher Dan Rosenberg has told a Black Hat conference how it is possible to permanently unlock the bootloader on Android phones – provided they use a Qualcomm Snapdragon chip.

Rosenberg said that the flaw is in ARM’s TrustZone technology, which runs a trusted operating system and another for normal apps. This is supposed to improve device security, but in Qualcomm’s implementation, they cocked it up. It means that if a hacker gets access to the trusted operation part of the chip, it can run whatever application he or she likes.

This affects all known Android devices with a Qualcomm Snapdragon SoC, including the Nexus 5, the HTC One, and Samsung’s Galaxy Note 3, as well as the Moto X. The Samsung Galaxy S5 and the HTC One M8 have already been patched.

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Cheaper Windows Phones Forthcoming

June 16, 2014 by  
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Lower priced smartphones running Microsoft’s Windows Phone operating system are on the way, according to Microsoft.

Speaking at the Computex trade show in Taipei, Microsoft’s Nick Parker, who handles the company’s partnerships with device makers, said the new handsets could be out by the end of the year.

Compared to current models, which are in the “fours, fives and sixes,” he said referring to prices between $400 and $699, the new phones would have price points in the “ones, twos and threes.”

Asked to clarify if he was referring to end-market prices without carrier subsidies, Parker said he was.

He didn’t identify the manufacturers that would be bringing the phones to market, but there’s a good chance they are among nine companies Microsoft signed up to its Windows Phone development program earlier this year.

In addition to existing partners Nokia, Samsung, HTC and Huawei, Microsoft added Foxconn, Gionee, Lava (Xolo), Lenovo, LG, Longcheer, JSR, Karbonn and ZTE.

Some of the new partners have significant market share in developing countries where phones generally have lower prices than in developed markets.

Microsoft launched the latest version of its Windows Phone operating system, Windows Phone 8, in late 2012 to critical praise. The operating system was slow to catch on with consumers though, perhaps due to the absence of several popular apps on the platform, but has been slowly increasing its market share.

Windows Phone had a 3 percent share of the smartphone market in the fourth quarter of 2013, up from 2.6 percent in the last three months of 2012, according to IDC. In contrast, Google’s Android dominated the smartphone market at the end of 2013 with a 78.1 percent share. Apple’s iOS was in second place at 17.6 percent.

IDC forecasts Windows Phone will continue to increase its market share to hit 7 percent in 2018.

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Can Qualcomm Move Forward?

May 14, 2014 by  
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Qualcomm has posted its smallest quarterly revenue increase since 2010, which saw its share price plummeting five percent in after hours trading.

Qualcomm reported its second quarter earnings on Wednesday for the three months to 30 March, and its revenue rose to $6.37bn during the period, up four percent from a year ago, with net profit up five percent to $1.97bn.

However, that was the smallest year over year percentage increase since the June quarter of 2010, when revenue declined by two percent, and was far lower than the quarterly growth rates of over 20 percent that Qualcomm investors have seen previously.

“We delivered another solid quarter, driven by demand for our leading multimode 3G/LTE chipset solutions and record licensing revenues,” said Qualcomm CEO Steve Mollenkopf in the earnings report, not mentioning that earnings reflected a much lower increase than seen in recent quarters.

“Looking forward, we are pleased to be raising our earnings per share guidance for the fiscal year. We continue to see increasing demand for our industry-leading chipsets and strong growth in calendar year 2014 of 3G/4G smartphones around the world.”

Qualcomm also forecast sales of between $6.2bn and $6.8bn for the April to June quarter, with the low end of that estimate representing a decline of one percent from a year ago.

It’s probable that while growing smartphone penetration in emerging markets is helping to keep the firm’s unit sales high, it’s also having an negative effect on Qualcomm’s average selling price (ASP) levels of mobile chipsets and devices.

Following Qualcomm’s earnings report, analysts said that the dip in revenue was attributable to a decline in sales in China as the country’s biggest network, China Mobile, prepares to launch a faster network with 4G, or LTE, technology, and customers are anticipating the launch before buying new smartphones.

Qualcomm now expects to make a profit of between $5 and $5.25 per share, five cents above its earlier projection, the firm said.

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Did Qualcomm Snub Intel?

December 24, 2013 by  
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Earlier this year Intel made a lot of noise about leasing its foundries to third parties, but at least one big played does not appear to be interested.

Speaking at a tech conference, Qualcomm CEO Paul Jacobs said his company is not interested in using Intel fabs and that it will continue to cooperate with established foundries like TSMC.

Jacobs argued that Intel is great at building huge volumes of equally huge cores, but TSMC is a tad more flexible. He pointed out that foundries like TSMC can run build multiple different products simultaneously, controlling the process using software.
“Intel is famous, has been known for having a copy-exact model, so they need very large volumes of a particular chip to run through that,” Jacobs said, reports ITProPortal.

However, Jacobs did point out that he was glad to hear Intel is joining the foundry space and that it will be interesting to see how it plays out.

Source

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