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Microsoft Slashes Surface Pro

August 14, 2013 by  
Filed under Computing

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Microsoft on slashed the price of its Surface Pro tablet by $100, or between 10% and 11%, dropping the 64GB model to $799 and the 128GB to $899.

The cuts came three weeks after much more dramatic discounts to Microsoft’s Surface RT, which was reduced by up to 30% to prices starting at $349.

Microsoft said that the price cuts would be valid in the U.S. and Canada until August 30, or while supplies last. Discounts were also offered to customers in China, Hong Kong and Taiwan.

U.S. electronics retailer Best Buy — a key Microsoft partner — also was selling the Surface Pro tablets at the lower prices Sunday, as was Staples.

The Surface Pro tablets rely on Windows 8 Pro and Intel processors, rather than the stripped-down Windows RT and lower-powered ARM processors of the Surface RT devices. Surface Pro tablets can run traditional Windows software like the full-featured Office 2013 productivity suite.

While the price cuts were reminiscent of the more aggressive Surface RT discounts, their much smaller size could simply be part of Microsoft’s back-to-school marketing: August is the biggest month for that selling season, which is second only to the end-of-the-year holidays for retailers pushing consumer electronics, personal computers and tablets.

Microsoft is expected to refresh its Surface tablet lines this fall, a notion reinforced by company executives, who have repeatedly pledged that the company is in the tablet business for the long haul. The Surface Pro discounts could be part of the usual push to empty inventory prior to the launch of new models.

The 10% to 11% price cuts were also in line with other hardware makers’ recent discounting. Last month, Best Buy ran a short-term deal that chopped prices of the MacBook Pro by as much as 17%, and for college students, up to 25%.

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Broadcom Goes UltraHD

January 16, 2013 by  
Filed under Consumer Electronics

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As TV manufacturers show off UltraHD TVs at CES, communications chip maker Broadcom is introducing the guts of future gateways that will be able to deliver video for those sets into viewers’ homes.

Broadcom’s BCM7445 silicon platform, announced just hours before the show opened on Tuesday morning, will be able to process incoming video from cable, carrier and satellite services that has four times the resolution of typical 1080p video offered today, according to the company.

Like the eye-catching but expensive TVs on the show floor in Las Vegas, the BCM7445 is just one of the first of many steps to consumers watching UltraHD shows at home. New content, displays and delivery technologies will all be required for the new resolution, which is also known as 4K.

Broadcom expects its chip to be in volume production by the middle of next year, in time for mainstream UltraHD TVs that will probably hit the market for the late 2014 holiday season, said Joe Del Rio, associate product line manager at Broadcom. However, service providers, which will probably be the distributors of most of the gateways built with the BCM7445, may take longer to start sending UltraHD video to their subscribers, Del Rio said.

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Intel To Unleash Shark Bay In 2013

February 29, 2012 by  
Filed under Computing

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Intel used a saucy word to describe the 2013 Haswell based notebook platform. It tells us that Shark Bay should reinvigorate the notebook experience. Revive would seem to be the more appropriate word in this case.

Shark Bay promises more sensors, faster resume times, Intel smart connect as well as connected stand by. All this will be present on at least some Shark Bay powered notebooks.

Intel also wants to bring more improved connected capabilities to 2013 notebooks. It promises NFC support, Thunderbolt paired up with now standard Intel Wireless display.

With more fuzz about sensors, NFC, all-day battery and thin and light approach Intel’s notebook of the future is basically a tablet with a keyboard that probably costs a bit more money and offers traditional PC functionality.

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Nokia Expects Windows Phone Before EOY

June 3, 2011 by  
Filed under Smartphones

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Nokia has “increased confidence” that the first of its smartphone devices to run on the Windows Phone platform will ship by the fourth quarter, the company said on Tuesday.

Nokia’s CEO Stephen Elop is putting his full weight behind getting a Windows Phone-based product out for the important end-of-year holiday shopping season, in order to help turn around the company’s smartphone fortunes. The company’s teams are aligned around that goal, he said in a statement.

The company won’t reveal ship dates until closer to when the first phones arrive, but the pressure is on to deliver the devices this year, Elop said when the company announced its first quarter results.

Nokia will have several more opportunities to divulge more information shortly. On June 21, Elop will give a presentation at the Connection 2011 Conference, which is organized in conjunction with CommunicAsia 2011 in Singapore. He will give an update on the company’s partnership with Microsoft, and set the stage for a number of product and service launches, according to the program.

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