Is AMD Splitting Up

AMD has denied rumors that it will split up its business in a bid to rival chip giant Intel.

Sources close to AMD said that the company is planning to divide into two, or spin off certain parts of the business, in order to make it a stronger force in the chip industry.

Three sources familiar with the matter told Reuters that AMD is at the initial stage of reviewing, and has asked a consulting firm about its options in trying to turn the company around. The sources said that the deliberations are preliminary and that no decision has been made.

Apparently, one of the options under consideration is separating AMD’s graphics and licensing business from its server business, which sells processors that power data centres.

However, AMD has since denied such speculation. “While we normally would not comment on such a matter, we can share that we have no such project in the works at this time,” a company spokesperson said.

“We remain committed to the long-term strategy we laid out for the company in May at our Financial Analyst Day.”

If the rumours happen to be true, though, and AMD does split its company into two, it would make it the second major technology firm to do so in the past year.

PC maker HP confirmed in October that it would tear itself in half, making two new publicly traded Fortune 50 companies. The decision was down to the firm wanting to focus on the faster growing side of the business.

HP’s split is expected to be completed by the end of this year. HP’s enterprise technology infrastructure, software and services businesses will do business as Hewlett Packard Enterprise, and the firm’s market-leading personal systems and printing businesses will operate as HP Inc and retain the current logo.

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Microsoft Cuts The Darkside

The security of the employees of Phantom Dust developer Darkside Game Studios is in doubt, after Microsoft decided to sever all professional ties to the studio.

Phantom Dust is a remake of an Xbox game from 2004, which was designed by Yukio Futatsugi, the creator of Panzer Dragoon. Darkside’s project was unveiled at E3 last year as an exclusive title for the Xbox One, but whatever agreement existed between the studio and Microsoft has been terminated.

Here’s the official line: “Microsoft partnered with Darkside Game Studios in the development of Phantom Dust, but our working relationship has now ended. We have great respect for their studio and their work in the industry.

“While we do not have anything new to share on Phantom Dust at this time, we can confirm that development of the title continues. We look forward to sharing more details on the game as we get closer to release.”

Darkside, which is based in Florida, has contributed to the development of a host of major releases, including a couple of Xbox exclusives: Sunset Overdrive, Gears of War: Judgment, the Borderlands franchise, the Bioshock franchise; it’s a solid track record, albeit entirely composed of contract work, and Phantom Dust was to be its first solo project.

However, the “respect” Microsoft has for that track record is now the subject of suspicion, with several sources from within Darkside claiming that the company has been forced to layoff its entire staff – around 50 people.

“The executives who saw it were impressed and as late as this morning gave our team every indication that the project was on solid ground,” one of the sources said to Kotaku. “Yet we got the phone call today that someone up on high who in all likelihood wasn’t even aware of the game in detail shut it down.”

The notion that the alleged termination of Darkside’s working relationship with Microsoft was sudden is reinforced by the studio’s recruitment page, which advertised six open positions as recently as the start of January. Among the perks listed there, one stands out: “Working with major publishers.”

Microsoft offered no comment on the situation at Darkside, but we are pursuing the studio’s management for clarification.

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Will ARM Servers Help HP’s Bottom Line?

The maker of expensive printer ink HP expects new lower-power servers made with technology from ARM Holdings to make inroads in niche data centres over the next year. If vice president of server engineering Tom Bradicich is right, then it could give Intel a good kicking in its bottom line.

Bradicich said that penetration is low at the moment because the ARM chip was starting from nothing but the take-up is pretty encouraging. HP this week launched new servers made with chips designed by Applied Micro Circuits with intellectual property licensed from ARM. ARM’s supporters, which now include HP say some data centres can be made more cost effective and energy efficient by using them instead of Intel’s server chips.

Bradicich said HP’s new 64-bit ARM-based servers were ideal for handling specialized data-centre workloads like search and scientific analysis. Sandia National Laboratories and the University of Utah plan to use HP’s new servers for scientific analysis and high-performance computing, while PayPal plans to use another version of the servers.

With AMD and other chipmakers working on their own ARM server chips, variety is a key factor for customers that have long depended on Intel, Bradicich said.

Intel has launched its own line of “Atom” low-power server chips to counter the ARM threat. HP offers servers made with Atom chips but said they are not selling that well.

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TI Shows Off New Multi-Core DSPs

Texas Instruments has released two evaluation modules sporting its TMS320C665x multi-core digital signal processor (DSP) chips.

Texas Instruments has been pushing its line of DSPs for many years and while the firm now offers DSP and ARM processing on a single board, it still makes a considerable amount of money flogging its C6000 series DSPs. The company has been promoting its multi-core TMS320C665x series DSPs recently and has now released two test boards to help developers get started.

Texas Instruments said the TMDSEVM6657L and TMDSEVM6657LE evaluation modules will include its Multicore Software Development Kit, the Code Composer Studio development environment and demonstration codes. The firm said the difference between the two boards is in their emulators, with the TMDSEVM6657LE having the faster XDS560V2 emulator while the TMDSEVM6657L features a XDS100 emulator.

Ramesh Kumar, business manager of multicore processors at Texas Instruments said, “Our goal has always been to make multicore programming easier and more accessible to developers. With the availability of our new, low-priced C665x EVMs, we are driving our Keystone devices into smaller and more portable products, enabling developers to take advantage of multicore in a wider range of high-performance and portable applications.”

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