Are We Moving Too Fast Into Cloud Computing?

Businesses need to take a hybrid approach when it comes to the cloud, Dell has said.

The firm’s cloud strategy leader, Gordon Davey, told V3.co.uk in an interview that cloud computing is “overhyped” and moving an entire IT infrastructure into the cloud would be an unrealistic goal.

Davey also believes that cloud vendors have enticed companies to make major shifts to the cloud without considering a model that works for their business.

“I think it’s definitely a case of cloud as a buzzword is overhyped. The idea of cloud for the sake of cloud doesn’t really stand out,” he said.

“The problem comes from customers that have seen the buzzword and want to get the benefits and are just jumping on the bandwagon because it is an industry hype thing, rather than actually evaluating the benefits that a true cloud can bring, and applying that to their business requirements.”

Davey outlined the need to take a more considered approach, adopting an IT strategy that mixes on-premise infrastructure with cloud components to harness the technology without escalating IT costs and complexity.

“The future is going to be hybrid. It’s horses for courses – putting the right workload on the right platform,” he said.

“It’s that balanced approach that I think we’re going to see much more often, rather than trying to put everything into the cloud and potentially failing.”

Davey’s position is unsurprising given Dell’s approach of acting as a ‘middleman’ between cloud service providers and end users, providing hardware, software, services and consultancy to enable businesses to use cloud computing in a way that works for them.

“We see our role as enabling the cloud industry, being that underlying technology,” he said, going on to detail Dell’s five pillar approach to acting as a cloud middleman rather than developing its own end-to-end cloud offering.

The strategy involves consulting on a customer’s cloud needs, helping provide cloud infrastructure, brokering deals between vendors and users, providing security, and managing how multiple cloud services are deployed in a single business.

Davey claimed that Dell’s strategy will help companies take a more tailored approach to cloud adoption, adding: “A properly deployed cloud for the correct workloads in hugely beneficial.”

Dell is not alone in promoting a hybrid approach to cloud adoption. Microsoft is adding hybrid cloud capability to the next version of Windows Server.

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New USB Chip Developed

Silicon Motion says it has begun shipping samples of a new USB 3.0 controller chip for flash drives that could boost performance by up to 50%.

The company said the new SM3267 integrated controller is expected to deliver up to 160MB/s read, and 60MB/s write speeds through a single channel; that would be a 30% to 50% performance improvement over today’s USB 3.0 flash drive technology.

Even though the USB 3.0 specification has the capability to support 4.8Gbps throughput speeds, the speed of a USB 3.0-enabled flash drive is dictated by the speed of the accessing flash devices in the drive. Today, most consumer-USB 3.0 flash drives support about 100MB/s read speeds.

We are pleased to announce that SM3267 has received design-ins from most of our current USB controller customers, including many top-tier OEMs, and we expect SM3267-based USB 3.0 flash drives will be commercially available starting in the fourth quarter of 2013,” Wallace Kou, CEO of Silicon Motion, said in a statement.

The new integrated chip will also be able to run at lower voltages, from 5 volts to 1.2 volts, enabling a 25% to 30% lower USB flash drive device temperature compared with other USB 3.0 flash controller products in the market, Silicon Motion said.

The new IC will support the vast majority of NAND flash technology, including new triple-level cell (TLC), multi-level cell (MLC), high speed Toggle, and ONFI DDR NAND manufactured by Samsung, Toshiba, SanDisk, SK Hynix, Micron and Intel.

The new chip has already passed both USB-IF compliance testing and WHCK (Windows Hardware Certification Kit) tests for Windows 7 and Windows 8.

The new IC is available in a Chip-on-Board (COB) and in a 48-pin QFN green package.

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GreenPeace Still After Apple

A Greenpeace study has revealed that Indian outsourcing firm Wipro made the biggest strides to becoming a greener company this year, while Apple continued to lag behind.

Greenpeace’s “Guide to Greener Electronics” is a 16 company ranking that sets out to discover what leading electronics firms are doing to reduce their impacts on the environment.

This year’s study found that Indian firm Wipro, which has a consumer electronics division, was making important progress toward becoming greener.

“There is not a single reason why companies like HP, Nokia and Apple can’t do what Wipro is doing,” Greenpeace’s IT analyst Casey Harrell said.

Wipro was ranked number one in Greenpeace’s survey because of its efforts to increase its use of renewable energy, bring energy efficient products to market, nail down an effective product take back strategy and advocate for better governmental energy standards.

Harrell said that advocacy is an important step companies should take to becoming more environmentally aware. However, he believes that many companies are not doing enough to get the government involved in green initiatives.

“These companies invest a lot of money in advocacy, just not for energy,” continued Harrell.

“They invest in advocacy for things like IP reform and tax reform, just not for energy policy reform.”

Greenpeace’s study criticized Apple for its lack of advocacy efforts. The environmental agency gave the Iphone maker a ranking of zero when it came to environmental protection advocacy.

Apple has previously been slammed by Greenpeace for its decision to use glued-in batteries in its latest Macbook devices.

While many US companies rated poorly on environmental advocacy, Harrell still held out hope that some firms will try to do more going forward. As an example for his optimism, Greenpeace’s IT analyst said that in 2010 HP came out against the controversial California Proposition 23.

Another key area that Greenpeace thinks electronic firms need to improve upon is the lack of proper warranties on devices. Harrell said that companies can make the most energy efficient products in the world but if consumers have to buy a new product each year it won’t matter.

“It is a huge problem,” said Harrell.

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T-Mobile Will Offer Unlimited Data Plans

Wireless telecom firm T-Mobile USA said it will begin offering unlimited data service plans, in a move aimed at snagging customers of bigger rivals Verizon Wireless and AT&T Inc which have discontinued offering such plans.

T-mobile, a unit of Deutsche Telekom AG, said the new plans will become available from July 24. The unlimited plans will be available with a two-year agreement for new and existing customers.

Verizon Wireless, the biggest U.S. mobile provider, said earlier in July it will stop offering unlimited data service plans, meaning higher prices for heavy users of services such as mobile Web surfing.

AT&T had stopped offering unlimited data services last year.

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Japan Takes 1st Place On Supercomputer List

A Japanese computer has earned the number one spot on the Top 500 supercomputer list, ending China’s short reign of just six months. At 8.16 petaflops (quadrillion floating-point calculations per second), the K computer is more powerful than the next five systems combined.

The K computer’s performance was measured using 68,544 SPARC64 VIIIfx CPUs each with eight cores, for a total of 548,352 cores, almost twice as many as any other system on the Top500 list. The computer is still being put together, and when it enters service in November 2012 will have more than 80,000 SPARC64 VIIIfx CPUs according to its manufacturer, Fujitsu.

Japan’s ascension to the top means that the Chinese Tianhe-1A supercomputer, which took the number 1 position in November last year, is now in second spot with its 2.57 petaflops. But China continues to grow the number of systems it has on the list, up from 42 to 62 systems. The change at the top also means that Jaguar, built for the U.S. Department of Energy (DOE), is bumped down to third place.

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