Can MediaTek Challenge Qualcomm?

A top analyst has said that Qualcomm has nothing to fear from Media Tek’s announcement that it is gunning for the smartphone market.

Qualcomm rules North America and Europe while right now MediaTek is best known for being the leading player in the Chinese market. Now there are signs that MediaTek seems to have reached the maximum market share that they can achieve in China and will be looking to go after Qualcomm in other markets.

But Jefferies analyst Peter Misek views MediaTek’s cunning plan as more of a medium to long-term threat to Qualcomm versus a near-term threat.

He commented, “The high-end smartphone market is saturated and while we believe that pricing and subsidy pressure will become more severe globally, Qualcomm has significant opportunities through integration, iPhone 6, and royalty collections in China.”

Of course it is optimistic to think that the iPhone 6 will do well in China. Many analysts have lost their lunch money betting on Jobs’ Mob doing anything in China.

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MediaTek’s Octa-Core Processor Tested

MediaTek raised quite a few eyebrows earlier this year when it announced it would build the world’s first proper ARM octa-core, not a big.LITTLE design. The MT6592 has now popped up on a Chinese site, with the first Antutu results.

It scored 25,496, which places it behind the 1.7GHz Snapdragon in the HTC One, but it’s still a lot faster than the Nexus 4’s Qualcomm APQ8064, although throttling may have something to do with that. The score seems too high, but not long after the results emerged, a number of mobile sites started talking about disappointing results, claiming that MediaTek’s octa-core was somehow supposed to end up on a par with Samsung’s latest Exynos 5 big.LITTLE chip and the Qualcomm 800.

This of course is utter rubbish and FUD of the highest order.

The 28nm MT6592 is indeed an octa-core, but it has eight A7 cores, not a combo of A15 and A7 cores. The A7 is about one fifth of the die area of an A15 and according to ARM it consumes one quarter to one fifth of the power, making such comparisons asinine. In other words, MediaTek’s octa-core should end up a lot smaller and cheaper than a quad A15, maybe even a quad A12. That is why we find the 25,496 result hard to believe – it should be less, not more. For example, the Tegra 4 on Shield hits about 36,000, yet it’s a much bigger chip, on a device with more RAM.

The benchmarked chip ran at 1.7GHz, but MediaTek said the MT6592 should have no trouble hitting 2GHz, which could make it faster than a Snapdragon 600. What’s more, the tested device featured 1GB of RAM, 720p display and a Mali-450 GPU, so it is clearly not high-end.

However, the big problem for MediaTek’s curious new SoC is the sheer number of cores. Most apps simply can’t put them to good use and unless MediaTek has a clever trick up its sleeve, the chip might not be nearly as fast in real world applications. It does look promising in benchmarks, though.

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ZTE Pushes Past RIM

ZTE became the world’s fifth largest smartphone vendor in the second quarter, it announced today, overtaking Research in Motion (RIM).

That’s according to research firm IDC’s Worldwide Quarterly Mobile Phone Tracker, which shows that thanks to sales of eight million smartphones in the second quarter ZTE has slipped onto the top five list. RIM, which was fourth on the list in May, is now nowhere to be seen, as sales of the firm’s Blackberry handsets continue to falter.

With eight millions smartphones shifted in the second quarter, ZTE’s shipments increased 300 per cent compared to the second quarter last year, helping it snatch a 5.2 per cent share of the worldwide market and making it the fastest growing smartphone maker after Apple. This puts the firm just 0.5 per cent behind Android phone maker HTC and just 1.4 per cent behind Nokia.

Unsurprisingly, rivals Apple and Samsung fill the top two spots, holding on to 16.9 per cent and 32.6 per cent of the smartphone market, respectively.

“ZTE’s great smartphone performance in 2012 in international markets has been a major contributor to our consistent expansion, and is a demonstration of the depth and strength of our R & D,” said ZTE EVP and head of its Terminal Division He Shiyou.

“We have moved into the middle to high-end smartphone market with the recent launch of the ZTE Grand X in countries including China, Turkey and the UK, and we will continue to build our handset capabilities in the middle and high range sectors, while still delivering great lower-end smartphones like the ZTE Kis.”

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