Samsung Boots Two-Thirds Of It’s R&D Staff

Samsung Electronics is about to decrease personnel at its Samsung Seoul R&D Campus by as many as two-thirds in order to restructure its business model and operations

Microsoft Slashes Surface Pro

Microsoft on slashed the price of its Surface Pro tablet by $100, or between 10% and 11%, dropping the 64GB model to $799 and the 128GB to $899.

The cuts came three weeks after much more dramatic discounts to Microsoft’s Surface RT, which was reduced by up to 30% to prices starting at $349.

Microsoft said that the price cuts would be valid in the U.S. and Canada until August 30, or while supplies last. Discounts were also offered to customers in China, Hong Kong and Taiwan.

U.S. electronics retailer Best Buy — a key Microsoft partner — also was selling the Surface Pro tablets at the lower prices Sunday, as was Staples.

The Surface Pro tablets rely on Windows 8 Pro and Intel processors, rather than the stripped-down Windows RT and lower-powered ARM processors of the Surface RT devices. Surface Pro tablets can run traditional Windows software like the full-featured Office 2013 productivity suite.

While the price cuts were reminiscent of the more aggressive Surface RT discounts, their much smaller size could simply be part of Microsoft’s back-to-school marketing: August is the biggest month for that selling season, which is second only to the end-of-the-year holidays for retailers pushing consumer electronics, personal computers and tablets.

Microsoft is expected to refresh its Surface tablet lines this fall, a notion reinforced by company executives, who have repeatedly pledged that the company is in the tablet business for the long haul. The Surface Pro discounts could be part of the usual push to empty inventory prior to the launch of new models.

The 10% to 11% price cuts were also in line with other hardware makers’ recent discounting. Last month, Best Buy ran a short-term deal that chopped prices of the MacBook Pro by as much as 17%, and for college students, up to 25%.

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Microsoft Drops The Surface

Microsoft has dropped the prices on its Surface RT tablets by as much as 30%, with the entry-level 32GB model selling for $349.

The 64GB Surface RT was also discounted by $150, and now sells for $449, or 25% off its former price.

When Microsoft launched the tablet, it sold the 32GB device for $499 and the 64GB configuration for $599.

Microsoft started selling the Surface RT at the lower prices Sunday, as did some of its U.S. retail partners, including Best Buy and Staples. On its website, Staples noted that the discounted prices are valid until July 20, and only while supplies last.

Microsoft’s website, however, listed no caveats, hinting that the lower prices might be permanent or at least will be honored for longer than one week.

The prices are another attempt by Microsoft to clear its existing inventory in preparation for a second-generation line of Windows RT devices. Previously, Microsoft had launched multiple deals to rid itself of the poor-selling tablet, most recently in June when it slashed prices by 60% in a bid to get universities and K-12 schools to buy the device.

Earlier, it kicked off a buy-a-Surface-RT-get-a-free-cover deal that ran until June 30. And at several conferences, including June’s TechEd North America and this month’s Microsoft Partner Conference, the company sold attendees a 64GB Surface RT for $100, 83% off list price.

Today’s sale prices were nearly Microsoft’s cost, which according to estimates of the tablet’s component prices, runs the company at least $284 for the 32GB Surface RT.

Microsoft has not abandoned Windows RT, the pared-down operating system that powers the Surface RT, but virtually every third-party OEM has either pointedly ignored the OS or publicly announced that they would not support it with devices of their own. Instead, the OEMs have flocked to Windows 8 Pro, even though some analysts question the value of touch devices on a platform whose biggest selling point is legacy software that doesn’t support touch.

Microsoft has not revealed sales figures for the Surface line — which also includes the Surface Pro, powered by Windows 8 Pro — but estimates by research firms like IDC have been lackluster.

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Qualcomm Sticks With Windows RT

Tim McDonough, Vice President, Marketing at Qualcomm, was Qualcomm´s commitment to Windows RT. Ever since Microsoft announced Windows RT, ARM supporters had high hopes and Windows RT has yet to live up to some.

Tim confirmed Qualcomm´s commitment to Windows RT and future releases, saying “we are here for the long run”. He describes the partnership as the beginning of a long journey and of course Qualcomm is going to continue rolling out chips that will run great with Windows RT.

Qualcomm mentioned that Samsung ATIV and Dell XPS 10, both of which use Qualcomm’s S4 dual-core APQ8060A chips, run really nice. Tim told us that he is a real fan of both devices and that he is currently using one of them.

We also learned that Snapdragon 600, the one used in the HTC One and some versions of Samsung’s Galaxy S4, is 40 per cent faster than the S4 Pro, adding that Adreno 320 graphics core is significantly faster than the Adreno 225 used in the S4 APQ8060A chip. Another number we got is that the Adreno 330 is up to four times faster than the 225, which is a huge leap forward. Let’s not forget that Snapdragon 800, which is up to 75 per cent faster than Snapdragon S4 Pro, is also coming in mid-year, second half of 2013. The 800 will be Qualcomm’s first chip with Adreno 330 graphics.

One can easily conclude that there should be some Snapdragon 600 and 800 Windows RT convertible tablets at some point in the future. To stay on the safe side, Qualcomm just confirmed that new and exciting things are coming in the next months and quarter and they are Windows based.

We have to notice that most people in the tablet world get really excited talking about convertible tablets in all shapes and sizes, as the physical keyboard is definitely an accessory you want to have.

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Windows RT Devices To Drop In Price

Prices of Windows RT devices have started to decline, signaling an attempt by PC makers to quickly clear out stock after poor adoption of tablets and convertibles with the operating system.

Microsoft released Windows RT for ARM-based devices and Windows 8 for Intel-based devices in October last year. The price drop is an acknowledgement that Windows RT has failed, analysts said.

Prices of popular products usually don’t fall, but Windows RT devices were not in demand, and prices fell, analysts said.

The starting price for Dell’s XPS 10 is now US$449 for a 32GB model, scalping $50 off the original launch price. The 64GB model is $499, which is a drop from the original $599 price. By comparison, the price of the Latitude 10 tablet with Intel processors and Microsoft’s Windows 8 OS remained stable at $499.

Asus’ VivoTab RT, which is largely sold through retailers, is being offered by Amazon.com for $382 with 32GB of storage, which is a heavy discount from the $599 launch price. Retailers like Best Buy, Staples and Office Depot have also dropped the price of the tablet by $50, now selling it for $549.

Newegg is listing VivoTab RT as having been discontinued. Asus did not respond to a request to comment on whether the company was still offering the tablet.

Lenovo is offering the IdeaPad Yoga 11 for $599 as part of a seven-day deal, which is a drop from the original $799 price. However, TigerDirect is offering an IdeaPad Yoga 11 model for $599 on its website, while Amazon is selling a model for $499.99.

Samsung did not ship its Windows RT tablet, Ativ Tab, to the U.S. market.

However, the starting price of Microsoft’s Surface RT remained consistent at $499 on its online store. Microsoft also offers Lenovo’s IdeaPad Yoga 11 through its store, but has stopped offering tablets like the VivoTab RT on its website. The company last month said it stocks its store with RT devices based on availability and demand.

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MS Surface Pro Sells Out

Microsoft started selling its Surface Pro tablet last Saturday, and quickly ran out of its supply of the 128GB configuration.

While the less expensive 64GB device was also listed as out of stock Saturday on Microsoft’s online store, by Sunday it was again available.

The company acknowledged the outages.

“We’re working with our retail partners who are currently out of stock of the 128GB Surface Pro to replenish supplies as quickly as possible,” said Panos Panay, general manager for Microsoft’s Surface line, in a Saturday blog post. “Our priority is to ensure that every customer gets their new Surface Pro as soon as possible.”

Numerous online reports noted the shortages, saying that some Microsoft retail stores sported Apple-esque lines on Saturday and that many Best Buy and Staples locations — Microsoft’s retail partners for the Surface in the U.S. — had single-digit supplies that in some cases were claimed earlier in the week.

Microsoft is selling the Surface Pro in the U.S. through its online e-mart, its approximately 70 retail outlets, and the Best Buy and Staples chains.

The device, which runs Windows 8 and is powered by an Intel processor, sells for $899 in a 64GB storage configuration, and for $999 with 128GB. Keyboard-cover accessories — the Touch Cover and Type Cover — sell separately for $120 and $130, respectively.

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Amazon Looking For Investors

Amazon has issued its first bonds in nearly 15 years as it looks to borrow money while interest rates are low.

Amazon’s position as the undisputed king of online retail has put the company in a good position to take advantage of cheap borrowing rates. Amazon issued three, five and 10-year bonds at 0.38, 0.63 and 0.93 percent above US Treasury rates with investors clamouring to get a ride on the firm’s coattails.

According to the Wall Street Journal, Amazon’s $3bn bond issue has attracted more than $10bn in investor interest. According to ratings agency Moody’s, the firm will use the cash generated in the bond sale to make investments such as buying its corporate headquarters.

Standard and Poor’s rated Amazon’s debt as AA- and said there was minimal financial risk with Amazon. While Moody’s rated the bonds at Baa1, the agency also forecast strong growth in sales for Amazon in the coming years. It seems that Amazon, given that it hasn’t got any other bonds, is proving popular with bond investors despite reporting low profits and recently having been grilled in the UK Parliament over allegations of tax avoidance.

Amazon has been diversifying the ways it generates cash, and while it long ago moved away from simply selling books, the firm is a big player in cloud services through its Amazon Web Services division and is aggressively marketing its own brand of electronics devices in the Kindle range of ebook readers and tablets.

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RIM’s PlayBook Tablet Pulled

Models of Research in Motion’s PlayBook tablet have been yanked from online stores of some top retailers in the U.S. and Canada, a move one analyst said could mean that the company is gearing up for a successor tablet.

The PlayBook tablet is no longer listed on the online stores of consumer electronics retailers including Wal-Mart, Best Buy, RadioShack and Staples. The products are listed as being out of stock in Office Depot’s online store.

In the BlackBerry maker’s home country of Canada, only the 32GB model is available on the websites of retailers Futureshop and Best Buy Canada, at a discounted rate of C$149.99 ($153). The 16GB and 64GB PlayBook models are out of stock.

However, the tablets remain available on RIM’s own online store.

RIM did not respond to requests for comment.

The first PlayBook shipped in April 19, starting at $500 for a 16GB model, but has sold poorly since. PlayBook sales dropped to about 130,000 in RIM’s most recent fiscal quarter, which ended on Sept. 1.

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Best Buy Stuck With TouchPads

Best Buy is sitting on a boatload of 200,000 HP Touchpads and wants to send them back to HP.

According to Allthingsd, Best Buy stocked its warehouses with around 270,000 HP Touchpad tablets. However, the retailer has been unable to sell the tablets and has only sold at most 25,000, even with a $100 discount, so Best Buy is requesting that HP take back all of the unsold devices.

Furthermore, it is being said that things are so bad that HP EVP Todd Bradley might have to go to Best Buy’s headquarters and plead with executives to exercise patience. It appears that the Touchpad is suffering from poor sales in many stores across the country, with Wal-Mart also said to be an unhappy camper.

Update…HP will stop making the HP Touchpads…….

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Playbook Set To Launch April 19th

This is shaping up to be quite the season for the tablet wars as Research In Motion’s long-awaited device, the BlackBerry PlayBook, is set to go on sale in the United States and Canada on April 19 at a base price of $499.

RIM said on Tuesday it plans to sell the PlayBook through retailers and wireless carriers including Best Buy, AT&T, Verizon, Radioshack, Sears Canada and Wal-Mart.  ReadMore….